**About:** Pliable is a dynamic marketing, public relations, and broadcasting firm that seeks out opportunities and develops customized content for its clients. This marketing and NIL agency focuses on athlete branding for high school, college, and professional athletes. For more information, visit PliableMarketing.com. **Mission:** Pliable aims to educate and empower student-athletes at every level and capability by equipping them with the necessary skills and tools to create their own athlete brands. Their dedication to supporting athletes is evident both during and beyond their playing careers, and their Mission E50 initiative promotes the visibility of women’s sports. **What Pliable Does:** Based in Maine, Pliable operates as a full-service marketing company and NIL agency focused on athlete branding across various levels of competition. Through the Pliable NIL Game Plan, the company empowers athletes and represents over 35 individuals nationwide in NIL opportunities, having established more than 100 NIL partnerships for them. Athletes affiliated with Pliable utilize the Athlete Branding Playbook, crafted by founder and CEO Greg Glynn, who is a registered agent in multiple states. Glynn holds an NIL certification from Front Row Sports and teaches the NIL Course at Sports Management Worldwide, a leader in sports education. With over 25 years of experience in marketing, public relations, and broadcasting—including hosting The Athlete Brand Advisor Podcast—Glynn positions Pliable at the forefront of the sports industry, aiding athletes in constructing their brands amidst the growing opportunities in name, image, and likeness. To view the expanding roster of Pliable athletes, visit PliableMarketing.com/pliable-athletes. **What is Athlete Branding?** Pliable describes athlete branding as the process of utilizing the athlete’s name, image, and likeness during and after their sports career.