Founded by Chris, who started as an SEO intern in 2008, Plaudit is a Witney-based SEO agency built on almost two decades of ethical, effective SEO practices. Observing the pitfalls of black hat SEO and industry transformations like Google's algorithm updates, Plaudit embraces five core principles: solid technical foundations, prioritizing audience understanding, delivering quality content, fostering genuine relationships, and adhering to ethical methods. Chris’s extensive career across international agencies and startups informed these values, shaping Plaudit’s approach to sustainable SEO success. Supported by a dedicated team including New Business Director Bethan and Creative Director Steve, alongside a network of specialists, Plaudit aims to help businesses achieve real growth without shortcuts or bureaucracy.