Plaid Swan Inc.
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Overview
10 - 49
Employees
2011
Year Founded
ABOUT PLAID SWAN INC.
LINES ARE MEANT TO BE CROSSED
Plaid Swan is a marketing communications agency owned and run by women. We develop and execute impactful marketing, media, and creative strategies that boost traffic to your business. The right strategy is crucial. Allow us to assist you with your messaging, creative direction, media, public relations, and digital requirements. Reach out to us; we would be delighted to chat! Our offerings include marketing, strategic planning, media planning and placement, creative services, social media, entertainment booking, and web solutions.
LANGUAGES SPOKEN
English
HIGHLIGHTS
10 - 49
Employees
2011
Year Founded
Services
Focus
Industries
Clients
Services Provided
30% Search Engine Optimization (SEO)
60% Social Media Marketing
10% Other Digital Marketing
100% Media Planning & Budget Allocation
About the Team
OUR STORY
Betsy McCloskey and Vicki Dirksen, principals and partners at Plaid Swan, bring extensive expertise to their marketing and media strategies. With over 25 years in the industry, Betsy leads creative and account teams, leveraging her background in tourism, gaming, and previous roles including Corporate Managing Director, creative director, copywriter, and public relations specialist to craft strategic campaigns that drive business success. Vicki, known for her meticulous research and media expertise, spearheads media strategy across traditional and digital platforms. Her two decades of experience in regional and national campaigns, coupled with her rigorous analysis and vendor management, ensure clients maximize their advertising investments. Together, they provide comprehensive, detail-oriented marketing solutions tailored to client needs.
