
Placemaking 4G
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Overview
2 - 9
Employees
2017
Year Founded
ABOUT PLACEMAKING 4G
VALUES-BASED RECRUITING
The latest approach to recruitment emphasizes diversity. We move away from the idea of finding candidates who simply fit the existing culture; instead, we focus on Cultural Contribution. Employers shouldn't settle for less just to find someone who blends in. Embracing diversity is an incredibly effective strategy for driving business success. Enhancing your company culture also positively impacts your profits.
LANGUAGES SPOKEN
EnglishFrench
HIGHLIGHTS
2 - 9
Employees
2017
Year Founded
Services
Focus
Industries
Clients
Services Provided
70% Recruitment & Staffing Services
30% Diversity, Equity, and Inclusion Consulting
About the Team
OUR STORY
Placemaking 4G (P4G) is a dynamic organization built on a foundation of diverse expertise and life experiences, fostering inclusive workplaces where individuals can thrive authentically. Founded by Lauren Sears, whose background in psychology, business, and high-performance sports coaching informs a people-centered approach, P4G thrives on blending human dynamics with strategic business development. Led operationally by Hilary Sears, the team embraces a systems mindset to cultivate clarity and accountability. With strategic advisors like Bradley Daye and Matt Thomson, P4G specializes in leadership cultivation, cultural transformation, and executive recruitment across Atlantic Canada. Advocating for social impact and Indigenous rights, the team combines technical innovation with heartfelt storytelling, exemplifying a commitment to purpose-led business practices that empower clients and communities alike, all grounded