Taylor Swift XFinity 1989
**The Challenge** As the primary sponsor of The 1989 World Tour, Xfinity aimed to provide Taylor Swift fans with an exceptional experience from their homes to the concert venue throughout the summer. To achieve this, they implemented various engagement opportunities to offer exclusive content both onsite and remotely, making an app essential. **The Idea** Fans of Taylor Swift, affectionately known as Swifties, are famous for creating inventive homemade videos where they and their friends lip-sync to their favorite songs. Thus, Xfinity launched the 1989 Lip Sync Sessions, where fans could showcase their lip-syncing talents for a chance to win an all-expenses-paid trip to meet Taylor Swift and attend The 1989 World Tour. We were excited to unveil one of the most thrilling aspects of our sponsorship: the Xfinity 1989 Lip Sync Sessions contest, inviting Taylor's fans to do what they love best—lip-sync to her music. **The Solution** Capturing video, playing it back, continuing audio playback, and ensuring everything runs smoothly on a handheld device posed a challenge. By utilizing basic native technology, we effectively streamed audio and video together, keeping them perfectly in sync—even for lip-syncing purposes.