Panama Jack Migrates Their CMS to Increase Revenue
**The Challenge**
Panama Jack urgently needed to switch their website to a new content management system (CMS) because their existing setup lacked essential features for online success. The outdated legacy system caused issues like duplicate content, conflicts between HTTP and HTTPS, broken navigation, misconfigured pages and URL structures, text embedded in images, and errors affecting Googlebot crawl efficiency, among others.
**The Solution**
To enhance the user experience, the team transitioned the entire website to WordPress and introduced a modern design with user-friendly navigation and page layouts. They also incorporated technical optimizations to boost search engine crawling and visibility, including schema, site extensions, and improvements to page speed. Furthermore, a .htaccess file was set up to redirect all URLs to HTTPS, ensuring the site was secure and adhered to Google's standards. These targeted strategies led to a significant increase in website traffic, better search engine rankings, and ultimately, a rise in sales and revenue for Panama Jack.
**The Results**
After executing the optimizations and migrating the website to WordPress, Panama Jack experienced impressive outcomes. The website enjoyed an immediate boost in traffic, including a:
- 224% increase in organic search traffic compared to the previous year
- Improvement in desktop Page Speed Insights score from 24 to 82
- Improvement in mobile Page Speed Insights score from 12 to 63
For the complete case study, visit https://piperdigitalmarketing.com/panama-jack/