Dancing Bear Lodge & Appalachian Bistro
Dancing Bear Lodge & Appalachian Bistro
Since Oldham Hospitality took over the brand, Dancing Bear Lodge has significantly ramped up its marketing initiatives. They turned to Pioneer Media for assistance with hosting and maintaining their websites. We transitioned the site DancingBearLodge.com from a lesser-known content management system to WordPress, which powers about a third of the internet. As the world's leading CMS, WordPress is not only popular but also user-friendly. The new website maintains a similar aesthetic to the previous version—recognized for its impressive design—while making it simpler for the marketing team to manage independently and reducing both hosting and maintenance expenses. The updated site features more animations, refined details, higher-resolution images, improved navigation, and additional enhancements. Users can now easily navigate the site, with any page requiring just two clicks at most. The response to this enhanced navigation has been overwhelmingly positive. Icons in the menu improve clarity for users. Additionally, Dancing Bear’s new site is mobile-friendly due to its responsive design, which is essential as two-thirds of their web traffic comes from mobile devices—an important trend that can’t be overlooked. Easy navigation on smaller screens is a must; furthermore, Google favors and boosts the rankings of mobile-friendly websites, benefiting Dancing Bear Lodge. Pioneer Media continues to provide support to Dancing Bear Lodge by hosting and updating their website, managing their domain name and Office 365 email accounts, monitoring website uptime, providing analytics data, and ensuring regular site security and backups through our affordable and valuable Website Care Service.