Pilot Digital Marketing

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2009

Year Founded

ABOUT PILOT DIGITAL MARKETING

Your SEO/PPC/Web Expert Agency

WHAT WE DO Pilot excels in three primary areas: SEO, PPC/SEM, and SEO-informed Web Development. All of our work is conducted in-house from our offices in Chicago and Cincinnati. SEO We begin with in-depth research to assess your current standing, allowing us to create a roadmap for your desired outcomes. Our team thoroughly analyzes your keyword landscape, competitor tactics, analytics setup, and website structure to develop a strategy that maximizes your SEO potential. As a technically savvy SEO agency with in-house programmers, we ensure your site is fully optimized. Our SEO specialists, who hold degrees in English or journalism, are well-versed in data analytics and SEO principles. PPC / SEM We oversee more than $8 million in advertising expenditures globally, bringing extensive experience in sectors such as healthcare, manufacturing, e-commerce, and B2B. WEB DEVELOPMENT We design strikingly beautiful, highly SEO-optimized websites for clients seeking focused organic traffic. Our preferred platform is WordPress, unless there are specific reasons to use alternatives. ANALYTICS Our services are anchored by our analytics expertise. Every member of our team is Google Analytics certified, and our technical skills enable us to tackle any analytics challenge. OUR MISSION Pilot prioritizes people in the digital realm, embracing a culture of kaizen (continuous improvement) in all our efforts to enhance the lives of others. We aim to grow our clients' businesses so that they can positively impact their teams, families, and communities. In turn, this enables Pilot to do good for our own team, families, and the community at large.

Tech Stack

LaravelRuby on RailsPHPJavaScriptSQLXML

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2009

Year Founded

Services

Focus

Industries

Clients

Services Provided

50% Search Engine Optimization (SEO)

40% Pay Per Click

10% Other Digital Marketing

About the Team

OUR STORY

Pilot is a digital-first company dedicated to continuous improvement, striving to positively impact people's lives by supporting the growth of clients' businesses, which in turn benefits their teams, families, and communities. Rooted in a people-centric philosophy, Pilot fosters genuine relationships among employees, clients, and the broader community. The company prioritizes accessibility, actively learning to enhance web experiences for individuals with disabilities, ensuring all websites it develops are inclusive. Guided by principles valuing people, intrinsic worth, and individual agency, Pilot empowers employees to pursue meaningful work and grow professionally while enabling clients to make informed marketing decisions. Their collaborative approach champions shared success and social good.

Portfolio

Hospital Group Sees 40% Increase in Mammograms

Unknown

We have been the trusted paid search management partner for a major hospital group in the Midwest for many years. For a Breast Cancer Awareness campaign in 2015, our PPC team implemented a comprehensive strategy to maximize the impact of a one-minute video. The Objective The client aimed high for Breast Cancer Awareness Month in 2015: to ensure that every woman within the recommended age range in the nearby metropolitan area received a mammogram. They approached us with an engaging video advertisement already created, and our task was to optimize its reach and effectiveness. Our Strategy Our PPC team executed a 6-week campaign that featured three distinct types of Google Ads: Display ads, Pre-roll YouTube video ads, and traditional search ads. Here's how we achieved that.

6X Leads for Storage Solutions Company

Bradford Systems

Bradford Systems specializes in tailored storage solutions for various sectors, including museums, libraries, universities, and public safety, and boasts over 45 years of industry expertise. Prior to our collaboration in late 2016, they primarily depended on outbound sales, trade shows, and repeat business from architecture firms, general contractors, and end users. However, since working together, our Optimize team has established organic search traffic as a significant business source for them. **The Challenge** The client faces competition on two fronts: from manufacturers they supply and from rival storage solution companies. While they have an abundance of unique content, such as original high-quality images, compelling projects, and case studies demonstrating their success across various industries, this content was not effectively utilized on their website. Additionally, many of the products they offer and the sectors they serve were not adequately represented. **Our Approach** We created dedicated pages for key product offerings to attract users searching specifically for those products. To enhance performance for broader, industry-related terms, we concentrated on refining, expanding, and optimizing the existing content on their industry pages by employing advanced SEO strategies. **How We Executed It**

Improving Search Ad Spend ROI by 69%

Unknown

A more streamlined and targeted PPC campaign led to a significant reduction in the cost per lead for a travel company, while the number of paid leads nearly doubled. Our client, a vacation planning agency with over 30 years in business, had previously managed their own Google Ads account. After assuming control of their account in late 2015, our PPC team successfully reduced their cost per lead by 41% over two years and increased leads by 90%. The results included a notable growth of over 90% in paid leads and a 69% increase in ROI. **The Challenge** This industry is heavily influenced by seasonal trends. Their initial strategy acknowledged seasonality but lacked the sophistication to capitalize on it effectively. Additionally, they were wasting money on non-converting keywords, which cluttered the budget with ineffective terms. The quality of leads suffered due to inappropriate search terms and match strategies. **Our Approach** We started by optimizing the account, incorporating negative keywords and exact match keywords to refine the bidding strategy. We eliminated underperforming keywords and expanded bids on those that showed success. The integration of negative keywords, along with new ad copy that highlighted the vacation packages available, drastically improved lead quality. Increasing the client's impression share enhanced brand visibility and boosted click-through rates across all campaigns. To optimize for seasonality, we allocated budget resources to peak times while maintaining consistent bidding strategies for year-round themes, such as honeymoon and family vacation campaigns.