Pillar Digital Marketing Agency

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Overview

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2017

Year Founded

ABOUT PILLAR DIGITAL MARKETING AGENCY

Local SEO Agency in White Plains NY

Established in 2017, Pillar Digital Marketing Agency specializes in website design and online marketing services aimed at local service businesses. Recognized for our Local Marketing Foundation blueprint, we handle the fundamental aspects and then craft a personalized marketing strategy that attracts customers and evolves alongside your business.

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2017

Year Founded

Services

Focus

Industries

Clients

Services Provided

20% Search Engine Optimization (SEO)

7% Performance Marketing

5% Digital Strategy

2% Other Digital Marketing

33% Brand Identity Design

33% Pay Per Click

About the Team

OUR STORY

Pillar Digital Marketing Agency was founded in 2017 by Joe Darragh and Mark Congionti out of frustration with the difficulty of finding reliable contractors and the marketing challenges faced by local service businesses. They developed the Local Marketing Foundation Strategy to simplify and clarify local marketing, focusing on telling each business's unique story. Their approach includes building strong branding, optimizing Google Business Profiles, creating high-quality WordPress websites, and managing online directory listings to enhance visibility and trust. By avoiding jargon and providing measurable, step-by-step marketing solutions, Pillar Digital Marketing helps local service businesses grow their online presence and connect with customers effectively across the United States. Based in Westchester County, NY, they offer personalized, no-pressure support tailored to each client's needs.

Portfolio

Web Design & Local SEO For NY Roofing Contractor

MCAS Roofing & Contracting, Inc.

MCAS Roofing & Contracting, Inc. is a locally-owned family business in Westchester County, NY. After collaborating with MCAS Roofing for more than ten years, we decided it was time to revamp their website. The previous site was developed in 2012, when Michael Casolaro launched his roofing business. Although we had made various updates and added new pages over time, a complete redesign was necessary. We created a dedicated "Service Page" featuring the key services offered by MCAS Roofing to enhance visibility on Google and inform potential clients. Our ongoing partnership includes managing their Google Business Profile, website, and social media platforms. We also oversee their Google Local Service Ads and Google Pay Per Click campaigns. MCAS typically receives 20-40 qualified leads each month through Organic Search, and when they wish to boost their business, we utilize Google Paid Ads to attract attention from those searching for roofers in Westchester.

Web Design & Local SEO for NY Plumber

Mazzacone Plumbing & Heating

Mazzacone Plumbing & Heating, a family-owned business in Westchester that has been operating for two generations, collaborated with our marketing agency to enhance their online visibility. Historically, they had relied on word-of-mouth referrals, but owner Robert Mazzacone acknowledged the necessity of expanding their digital footprint. Our team refreshed their logo, created a tailored WordPress website, and developed a distinctive brand message. Below is a comprehensive list of the services we offered to Mazzacone Plumbing & Heating: This all-encompassing strategy not only refined their brand image but also established a robust online presence for the future growth of Mazzacone Plumbing & Heating. We continue to assist them by managing their Google Business Profile and website on a monthly basis.

Web Design & Local SEO for CT HVAC Contractor

Giuliani Air Conditioning & Heating

Giuliani Air Conditioning, a relatively new HVAC company founded in Greenwich, CT in 2022, initially faced challenges with an ineffective website characterized by generic content and stock images. Our agency intervened to understand their brand, then transformed their online presence through several strategic enhancements: - **Website Redesign:** We created a sleek, professional layout for their WordPress site to improve both its visual appeal and functionality. - **Content Writing:** We revised the content to genuinely convey Giuliani’s unique brand narrative, emphasizing their dedication to customer satisfaction. Utilizing the Story Brand framework, we ensured their messaging resonated with customers while also being optimized for better search engine visibility. - **Professional Photography:** We incorporated multiple authentic photos showcasing their actual work, fostering trust and credibility. - **Directory Listings:** We manually established their directory listings, allowing them to avoid the recurring costs tied to services like Yext. This thorough strategy not only enhanced their online presence but also helped define a unique brand identity, resulting in increased customer engagement and trust. We continue to collaborate with Giuliani Air Conditioning & Heating monthly to manage and enhance their Google Business Profile and website.

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