**BACKGROUND** Please introduce your company and your role. I serve as the Director of Marketing for a software firm. How would you summarize your company's services in one sentence? We offer document management and enrollment solutions for K-12 education. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you engage Perfect Search Media to achieve? We aimed to optimize and enhance our website content and to expand our brand presence through paid advertising. **SOLUTION** How did you discover Perfect Search Media? Through sales outreach. What made you choose Perfect Search Media over other options? They had excellent ratings, cultural alignment, and their values matched ours. How many team members from Perfect Search Media were involved in this project? Between 6 and 10 employees. Please detail the scope of work, including key deliverables. We wanted to optimize our existing content and increase the volume of content on our site to better compete with others in the industry. Additionally, we aimed to enhance brand awareness and conversions through paid ads. **RESULTS & FEEDBACK** What measurable outcomes resulted from the project that indicate progress or success? There was a significant increase in both the volume of our content and the number of keywords, which helped in expanding our online presence. I appreciated that the team recognized when certain aspects of our original plan were not effective for our business; they quickly guided us to adjust our strategy, demonstrating their commitment to our best interests. How would you describe their project management? Did they meet deadlines? How well did they address your needs? The team was very responsive and punctual with their deliverables. They gently held our team accountable when we were lagging behind on tasks, which happened quite often. What was your main mode of communication with Perfect Search Media? Virtual meetings and email or messaging apps. What impressed you most about this company? Their transparency and their proactive approach in pointing out when a strategy or tactic wasn’t effective, allowing us to redirect our budget more efficiently. Are there any areas where Perfect Search Media could improve or do things differently? Nothing comes to mind.