Established in 1995 by Dr. Millicent Danker, Perception Management Sdn Bhd (PMSB) is a fully Malaysian-owned boutique consultancy specializing in public relations and communications, located in Kuala Lumpur. Our PMSB team is committed to assisting clients in managing their essential perceptual assets: Reputation, Image, Identity, Positioning, and Brand. Although these assets are intangible, they hold significant value. We work to bridge the gap between the perception a company aspires to have and that which is held by its key stakeholders. Focusing on stakeholder relations and strategic communications, we enable clients to reach their business objectives through effective solutions. With a proven history of over 20 years, we continue to aid companies in various ways, including strategic messaging, integrated campaign creation, corporate responsibility frameworks, content development, crisis media management, media relations, creative design, and audits of perception and stakeholders. We advance the goals of clients, institutions, or brands by managing reputational and perception-related issues through proactive, thoughtful communication and ongoing engagement.