GetFloorPlan's breakthrough in the US real estate
In the fast-paced realm of real estate technology, GetFloorPlan encountered a significant hurdle: entering the U.S. market. Although their innovative 3D apartment plans had thrived in Eastern Europe, the challenges of the U.S. market were unique. This is where Peoplr.com played a crucial role in their success, turning obstacles into opportunities and generating an impressive $50 million in leads within just three months. GetFloorPlan aimed for success in the U.S. but didn't have a clear understanding of the market dynamics. Peoplr.com recognized the necessity for customer development, strategic positioning, and smooth market entry. Their strategy involved utilizing two customer accounts as key resources. They not only revamped the website but also leveraged LinkedIn for outreach. This included sending invites, engaging in Viber chats (overcoming time zone differences), and arranging 30 meetings with decision-makers. Within three months, they turned GetFloorPlan’s ambitions into reality.
The outcomes were remarkable: in three months, Peoplr.com facilitated over 30 meetings with key stakeholders, provided valuable insights into the U.S. real estate listing market that led to a strategic rebranding effort, and enabled GetFloorPlan to secure new funding and attract major U.S. clients on its own, paving the way for rapid growth. Globally, GetFloorPlan expanded its vision to include customer development initiatives in the UK, Latin America, and MENA regions. In terms of outreach, they sent 10,000 LinkedIn invitations, with a 20% response rate that resulted in 1,000 meaningful connections and 30 VIP appointments, ultimately leading to three pilot projects in the U.S. In summary, GetFloorPlan's partnership with Peoplr.com exemplifies effective strategic planning, adaptability, and global growth. Their ability to overcome time zone obstacles and independently attract significant U.S. clients provides a valuable roadmap for other aspiring ventures.