CRO for the Board Game Brand
About The Uzzle is a family-friendly board game brand that offers several games, with The Uzzle Original being their flagship product. It is suitable for players of all ages, allowing both grandparents and grandchildren to enjoy it together. The Challenge The Uzzle reached out to us prior to the holiday season, seeking to enhance their website. They believed it was underperforming and saw an opportunity to improve conversion rates and average order value (AOV). Our Approach 1. Extensive Data Analysis Fortunately, they had various tools in place, such as Clarity, GA4, and post-purchase surveys. We quickly delved into the data and user feedback to identify key issues and barriers to conversion. This led us to develop insights and a testing strategy for the upcoming months. 2. A/B Testing With a healthy level of site traffic, we conducted numerous tests, achieving an impressive win rate of 34%. For instance, after a month of testing, we added an upsell feature on the product page. This modification not only raised AOV by $4 but also improved the conversion rate (CVR), as some visitors preferred buying a bundle over a single item. Overall, this resulted in a 17.62% increase in Revenue per Visitor. Another successful test involved reorganizing the collection page to prioritize bundles first, resulting in a 3.34% boost in Revenue Per Visitor and an estimated increase of around $16,000 in monthly revenue. We continue to collaborate with The Uzzle. As of now, we have conducted approximately 30 A/B tests with a 37% success rate, which is quite high. 3. Landing Page The primary focus of all paid traffic was directed to the product page, leading us to identify a significant opportunity in testing landing pages for their advertisements. Result Our conversion rate optimization (CRO) efforts resulted in a substantial increase in monthly revenue, totaling nearly $80,000 from the various tests we performed over 90 days.