At Pedestrian, co-founders Sean Irani and Kristy Archibald bring together their passion for culture, storytelling, and authentic connection. Sean, a creative director and cinephile, stays attuned to the latest in technology and cultural trends, while Kristy, a strategic director and seasoned writer, has shaped PR and social media campaigns since the early days of platforms like Instagram and before TikTok emerged. Drawing inspiration from their global travels — from Denmark’s coastal towns to Tokyo’s vibrant streets — they built Pedestrian on values of honesty and humanity. They lead a diverse team that collaborates with clients across industries, including CBC, ELLE, Postmedia, and The Salvation Army, all united by an ambitious, progressive vision focused on culture, craft, and people.