Founded by Lori Donaldson and James Hanson, Current stands out by prioritizing strategy, business outcomes, and data-driven decision-making in marketing. Their journey began with a collaborative history across various organizations, revealing a shared philosophy focused on delivering impactful results. Intentional in design, Current operates as a true extension of its clients' teams, providing clarity, structure, and momentum aligned with broader organizational goals. The team is carefully curated, valuing proven collaboration and expertise over filling roles, embodying strategic insight, creativity, and operational rigor. Led by experienced professionals—Lori, a seasoned financial services strategist; James, a creative award-winner with deep industry knowledge; and Andrea, an adept agency leader—the company reflects a commitment to thoughtful, effective marketing tailored to client success.