Westhill: Insurance Claims. Simplified.
Westhill is an innovative managed repair platform as a service (PaaS) in the B2B InsurTech sector, specifically focusing on property, claims, and restoration. In a market characterized by high tensions, low trust, and limited communication, they assist Carriers in providing a more efficient and effective claims restoration process for their Policyholders, while also helping Contractors expand their businesses with steady work opportunities and minimal network participation fees.
Logo Design
Our initial assignment was to create a new visual identity that would establish the company as a reliable and experienced partner for insurance Carriers and Contractors, while also projecting a smart, sleek, and approachable image for Policyholders. As part of our research, we analyzed trends in both the insurance sector and the mass home renovation market. Although we initially considered popular symbols like a rising sun to signify renewal or a keystone representing connections, we ultimately opted for a stylized 'W' shape composed of three sections, symbolizing Policyholders, Carriers, and Contractors.
Branding
The visual design system we crafted for Westhill seamlessly blended traditional elements with modern digital practices. We designed the typography and custom icon system to ensure maximum readability across various sizes and formats, and we chose a color palette and imagery that resonated with existing brands in the insurance industry. Our goal was to create a sense of familiarity while maintaining a contemporary aesthetic and exceptional readability.