Paul Wro Design Co.

Overview

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2008

Year Founded

ABOUT PAUL WRO DESIGN CO.

Design agency-of-one for team leads and founders

Access the creative expertise you require, tailored to your scale. As a fractional creative director and a solo design agency, Paul assists organizations of all sizes in optimizing their branding and marketing investments. Boasting over 20 years of experience in various creative fields and industries, Paul is a skilled design professional known for his quick and efficient creative workflow, complemented by a friendly and cooperative demeanor.

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2008

Year Founded

Services

Focus

Industries

Clients

Services Provided

35% Brand Identity Design

15% Marketing Collateral Design

20% Web App UI Design

30% Product Design

About the Team

OUR STORY

Paul is a seasoned creative executive with over 15 years of experience as a creative director and graphic designer. Known for his disciplined yet flexible approach, he excels in writing and design, supporting teams and organizational leaders directly or supplementing agencies when projects demand agility. Paul's expertise spans a wide range of creative disciplines, delivering marketing services and design solutions on an as-needed basis. Clients praise his unique ability to blend visual communication with marketing acumen, understanding customer needs to produce compelling copy and elegant designs across traditional and digital media. Recognized for his efficient process and collaborative nature, Paul consistently provides seamless, high-quality results for diverse organizations.

About the Team

OUR STORY

Paul is a seasoned creative executive with over 15 years of experience as a creative director and graphic designer. Known for his disciplined yet flexible approach, he excels in writing and design, supporting teams and organizational leaders directly or supplementing agencies when projects demand agility. Paul's expertise spans a wide range of creative disciplines, delivering marketing services and design solutions on an as-needed basis. Clients praise his unique ability to blend visual communication with marketing acumen, understanding customer needs to produce compelling copy and elegant designs across traditional and digital media. Recognized for his efficient process and collaborative nature, Paul consistently provides seamless, high-quality results for diverse organizations.

Portfolio

Priority CPX: Revolutionizing Commercial Payments

Unknown

Initially known as Priority B2B, Priority Commercial Payments is a start-up division of a prominent fintech company based in Atlanta. With new leadership in place, the division rebranded to more effectively reflect its focus, also pursuing a clearer main identity to support its growth. Beneath this new division, a powerful suite of payment solutions was developed, known as CPX — the Commercial Payments Exchange. This integrated payment solution aims to lower accounts payable operating costs while transforming corporate expenses into rebates and incentives. For Priority Commercial Payments, the primary objective was to create a brand and visual toolkit for the CPX solution suite. The design team chose to incorporate significant elements from the existing Priority master brand, utilizing the typeface (Avenir Next) and the Priority 'P' graphic in the final CPX logo. In crafting key sales and marketing communications materials, the shapes within the 'X' of the CPX logo provided an effective visual motif for pairing imagery with content. By separating and significantly scaling and cropping these shapes, designer Paul added depth to the collateral elements, maintaining visual interest through varied presentation while ensuring cohesion through repetition. “Paul has been an incredible creative partner for our business. From the CPX identity to our overall brand, he consistently produces stunning work that resonates deeply with our audience.” — Lynda Drzyzga, Senior Vice President.

Westhill: Insurance Claims. Simplified.

Unknown

Westhill is an innovative managed repair platform as a service (PaaS) in the B2B InsurTech sector, specifically focusing on property, claims, and restoration. In a market characterized by high tensions, low trust, and limited communication, they assist Carriers in providing a more efficient and effective claims restoration process for their Policyholders, while also helping Contractors expand their businesses with steady work opportunities and minimal network participation fees. Logo Design Our initial assignment was to create a new visual identity that would establish the company as a reliable and experienced partner for insurance Carriers and Contractors, while also projecting a smart, sleek, and approachable image for Policyholders. As part of our research, we analyzed trends in both the insurance sector and the mass home renovation market. Although we initially considered popular symbols like a rising sun to signify renewal or a keystone representing connections, we ultimately opted for a stylized 'W' shape composed of three sections, symbolizing Policyholders, Carriers, and Contractors. Branding The visual design system we crafted for Westhill seamlessly blended traditional elements with modern digital practices. We designed the typography and custom icon system to ensure maximum readability across various sizes and formats, and we chose a color palette and imagery that resonated with existing brands in the insurance industry. Our goal was to create a sense of familiarity while maintaining a contemporary aesthetic and exceptional readability.

Elliptica: Rise Up

Elliptica

Elliptica offers a low-impact, full-body cardio workout that can burn up to 30% more calories than a typical spin class. We developed the name and brand identity for this franchise, which is the first group exercise studio in the country focused on elliptical training. **Logo Design** After conducting extensive research on other boutique fitness brands, we recognized that the logo needed to be distinctive and resonate with studio attendees from a wellness, lifestyle, and fitness viewpoint, while also looking stylish on clothing and various other traditional formats. We explored a variety of concepts inspired by ideas of movement, low-impact (such as lightweight elements and wings), and sustainability. Ultimately, we selected a subtly designed infinity symbol; its proportions cleverly align with the thickness of the nearby letterforms. This simplicity reflects the fluid movements of the elliptical workout.

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"Paul Wro Design Co. delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet. Reviewers either haven't shared a project budget or kept theirs confidential.

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Brand Identity Design

Marketing Collateral Design

Web App UI Design

Product Design

Industry Recognitions

Published Logo Designer

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Locations

Headquarters

41 Hull Place

Ridgefield, Connecticut, United States 06877

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Overview

About the Team

About the Team

Portfolio