This brand is community
Following a thorough discovery phase involving extensive internal and external research and consultations, Paul Jen Communications collaborated closely with the client's leadership and branding teams to create a positioning strategy that would enable the new Birch Mountain Enterprises LP to engage with its customers in impactful and innovative ways. Additionally, Paul Jen Communications crafted the new brand identity, visual elements, and communication platform to narrate the brand's story and facilitate its launch. As a result, Birch Mountain Enterprises LP is strategically positioned to evolve into a prominent and iconic brand in its sector, leveraging a foundation of strong community respect and modern relevance. Our Contributions include brand strategy and positioning, brand architecture, brand identity design, website development, brand voice and communication guidelines, brand governance systems and tools, employer branding, marketing communications, employee communications, advertising, video production, signage, brand launch support, procurement services, social media relations, and communications and stakeholder engagement.