Pastilla Inc.

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Overview

$75,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2004

Year Founded

ABOUT PASTILLA INC.

Pastilla. For people. For progress.

Pastilla is a creative and digital agency based in Los Angeles that assists public-facing organizations in making complex services more understandable, user-friendly, and trustworthy. Since 2004, we have collaborated with governments, nonprofits, and global brands on various projects including branding, web design and development, UX/UI, campaign strategy, and content creation. Our clientele features organizations such as Clean Power Alliance, City of Corona, Sacramento Public Library, City of LA Recs & Parks, PlayLA, Metrolink, Santa Clara Valley Water, and Black Girls Code. Our teams combine strategic insights with craftsmanship and data to ensure our work performs effectively in real-world applications: simplifying navigation, clarifying calls to action, and enhancing public trust. We are recognized for our reliable delivery, teamwork, and timely, budget-conscious project completion. By merging creative ideas with data-driven implementation, we aim to shape the future together.

Tech Stack

PHPASP.NET.NETJavaScriptObjective CEmber.jsNodeJSReact NativeVueJS

Languages Spoken

English

HIGHLIGHTS

$75,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2004

Year Founded

Services

Focus

Industries

Clients

Services Provided+7 Services

8% Brand Identity Design

5% Graphic Design

5% Marketing Collateral Design

2% Infographic Design

10% Brand Film & Corporate Video

3% Motion Graphics & Visual Effects

3% 2D & 3D Animation

4% Video Scripting & Storyboarding

About the Team

OUR STORY

Our Journey Pastilla began with a fundamental conviction: trust is established in everyday interactions. For more than 20 years, we have partnered creatively with organizations that prioritize people. We replace industry jargon with straightforward communication and focus on making tangible improvements instead of just talking about "changing the world." Whether it’s digital solutions or community campaigns, we create designs that are practical, inclusive, and aligned with the realities of daily experiences.

Portfolio

Launching Microsoft Surface Through Street Art

Unknown

**Summary** As Microsoft geared up to launch its first hardware product, the Surface tablet, the aim was to build credibility in a competitive industry. Pastilla collaborated with Microsoft to unveil the product in a manner that would attract attention and generate worldwide excitement. **The Challenge** Microsoft had to mark its foray into the tablet market and position the Surface as a groundbreaking offering. The campaign needed to create enthusiasm and distinguish itself in a saturated marketplace while reaching a global audience. **The Approach** Pastilla crafted a strategy centered around curiosity and exploration. Drawing inspiration from street art, the campaign sought to generate buzz through unexpected, evolving visuals designed to capture attention in urban environments. **The Execution** The campaign launched with minimal graphic elements that appeared overnight on buildings and sidewalks. Each week, new visual elements were introduced, gradually revealing more of the design, including the Surface keyboard and ultimately the Microsoft logo. **The Impact** The campaign sparked global excitement and went viral, leading to heightened anticipation for the product's debut. The initial batch of Surface tablets sold out in the U.S., marking a successful entry for Microsoft into the hardware sector. The initiative received several design accolades.

Marketing Glendale’s Biggest Tech Event

Unknown

**Overview** Since its inception in 2019, Glendale Tech Week has established itself as a prominent tech event in Southern California, uniting companies, entrepreneurs, and technology enthusiasts to discuss industry trends, network, and exchange ideas. **The Challenge** From the very first event, Pastilla collaborated with the City of Glendale's Economic Development Division to manage marketing, creative, and design initiatives aimed at boosting attendance. As time progressed, the initiative encountered evolving challenges, such as changes in digital marketing practices and the necessity to adjust communications for both virtual and in-person formats. **The Approach** Pastilla crafted and implemented marketing strategies and creative materials tailored to each edition of the event. Our objective was to engage targeted audiences and adapt to shifting consumer behavior, particularly the increasing trend towards online participation and remote involvement. **The Execution** Over several years, we executed integrated marketing campaigns bolstered by design and creative services. Each campaign was tailored to the specific format and audience requirements of the event, ensuring consistent engagement and visibility while aligning with attendance objectives. **The Impact** Our strategies consistently met or surpassed key performance indicator targets across all editions. Between 2021 and 2022, click-through rates for Google conversion campaigns surged by 2.8%, conversion costs dropped by 41%, and the cost-per-click for social campaigns decreased by 34%. In 2022, the campaign successfully achieved all of its lead generation targets.

Youth Focused Anti-Tobacco Ad Campaign

Unknown

The Pasadena Tobacco Control Program is dedicated to safeguarding the health and welfare of the Pasadena community from the detrimental impacts of tobacco and tobacco smoke, particularly among young people. It focuses on preventive education and the advancement of public policies. To effectively reach their target audience and counteract the marketing strategies of major tobacco companies, the City engaged Pastilla to develop high-level creative concepts.

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