Party Land

Profile set up by Edverise AI

Set Up By Edverise AI

Edverise AI built this profile by analyzing thousands of data points across the web. If you own this business, become an Edverise partner to manage and update your profile.

Become an Edverise Partner

Overview

$25,000+

Min Project Size

10 - 49

Employees

2017

Year Founded

ABOUT PARTY LAND

Comedy's Greatest Ad Agency

Party Land is a results-driven advertising agency that values creativity and strategy while maintaining a humble, yet confident and approachable demeanor. Known for being attentive listeners, they operate from locations in Los Angeles and Northern Colorado. They were recognized as the *2021 Small Agency of the Year*.

Languages Spoken

English

HIGHLIGHTS

$25,000+

Min Project Size

10 - 49

Employees

2017

Year Founded

Services

Focus

Industries

Clients

Services Provided

25% Brand Identity Design

15% Marketing Collateral Design

10% Brand Refresh & Rebranding

18% Social Media Marketing

15% Content Marketing Strategy

10% Digital Strategy

5% Influencer Marketing

2% Other Digital Marketing

About the Team

OUR STORY

Since its inception in 2018, Party Land has distinguished itself as comedy's premier advertising agency, blending humor with honest truths to craft bold, creative campaigns that captivate audiences and drive impactful business results. Female-founded and independently operated, with offices in Los Angeles and Colorado, the agency specializes in revitalizing iconic brands, empowering growth-driven challengers, and humanizing technical brands by transforming facts into emotional resonance. Led by founders Matt Heath, an award-winning creative mind; Haley Hunter, an innovator in agency culture and operations; alongside partners like Andy Silva and Sean McNamara, Party Land leverages extensive experience to foster creativity and strategic insight. Their commitment to making 'fun work' has earned them multiple prestigious accolades, reflecting their unique approach that turns brands into fan favorites.

Portfolio

Haha You Just Ate Vegetables

Unknown

As Wholly Veggie prepared to enter the US market with a goal of making healthy snacks accessible to everyone, they turned to Party Land to discuss how to present their vegetable-based fun-to-eat products in an engaging manner. The main challenge was figuring out how to differentiate themselves in the competitive and often overly serious plant-based food sector while staying true to the brand's essence. Initially, they assumed that 'not everyone loves vegetables,' but upon closer examination, they found there are those who harbor a strong disdain for vegetables, even creating blogs, cookbooks, and clothing lines centered around this hatred. This insight provided a humorous and unique angle for their campaign, emphasizing a tone of playful outrage. The brand described itself as “Vegetables, but fun,” which was a good starting point but needed more energy. It was up to the team to bring this idea to life in an engaging way for consumers. As they developed three 30-second spots, the phrase ‘Ha Ha you just ate vegetables’ emerged as a natural extension of the main concept, suggesting that sometimes a little nudge is necessary to encourage vegetable consumption. This idea also opened doors for celebratory follow-up campaigns centered around vegetables. In November 2022, they launched a multimedia campaign featuring three videos across digital platforms, out-of-home advertising, and radio. So far, results have been promising: media performance has exceeded expectations, and sales in the US have soared. While it's still too early to assess the campaign's impact on brand tracking metrics, initial results are encouraging.