Pareto Legal

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2019

Year Founded

ABOUT PARETO LEGAL

We 3X Law Firms' Revenue With Digital Ads

Pareto Legal is a growth marketing agency dedicated to assisting law firms in tripling their revenues through digital advertising, conversion rate optimization, and analytics. Established by a former Chief Marketing Officer and Chief Operating Officer of a law firm, we provide tailored digital advertising solutions for law firms frustrated with mediocre outcomes, one-size-fits-all strategies, and misleading reporting typically associated with many digital marketing agencies.

LANGUAGES SPOKEN

English

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2019

Year Founded

Services

Focus

Industries

Clients

Services Provided

50% Pay Per Click

40% Digital Strategy

10% Other Digital Marketing

60% Google Ads Management

30% YouTube Advertising

10% Programmatic Display Advertising

About the Team

OUR STORY

Our Journey We assist law firms in their growth by integrating data-driven digital marketing techniques and analytics with effective communication and a strong sense of accountability. We act as catalysts, agents of change, and problem solvers. Our goal is to achieve tangible business outcomes—rather than just ticking boxes—enabling our clients to establish thriving, sustainable practices that enhance the lives of their clients.

Portfolio

Red Raider Outfitter’s Massive PPC Revenue Growth

Red Raider Outfitter

In the first month of our collaboration, Pareto partnered with RRO to streamline a previously detailed campaign structure that targeted specific overarching goals. These goals included achieving RRO’s ROAS target for optimal profitability and increasing overall website traffic to expand their audience and enhance brand awareness. By focusing on these key objectives, Pareto PPC successfully established a campaign framework that met RRO’s ROAS target and growth goals within just two weeks of launching. A significant insight from our initial audit of RRO’s account revealed that nearly 90% of their total revenue originated from Texas. Despite the importance of this information, RRO's initial account setup did not capitalize on it, with insufficient budget allocated to Texas to leverage this trend. We incorporated this data into our initial campaign design, resulting in immediate positive outcomes. By maximizing Texas’ revenue potential, Pareto has effectively scaled RRO’s advertising account while also working on enhancing its brand presence beyond Texas. The results reflect this success: RRO experienced a 70% increase in revenue, a 79% rise in orders, and a 27% improvement in ROAS during the first six months of our partnership.

Talentfoot's 6-Figure Google Ads Revenue Stream

Talentfoot

At the outset of their collaboration, Talentfoot aimed to incorporate paid search into their marketing approach to expand their audience and increase the number of hires. Their conversion targets included acquiring at least two clients or generating $60,000 in revenue every three months. Since Talentfoot had no previous experience with Google Ads, the Pareto PPC team set up their Google Ads and Google Analytics accounts, ensuring that conversion tags were configured correctly via Google Tag Manager, all before any ad campaigns were launched. To help Talentfoot achieve its goal of securing two clients or $60,000 in revenue, Pareto decided to implement three campaigns: a non-brand sales recruitment campaign, a dynamic search campaign, and a brand campaign focused on Talentfoot-related keywords. Just one week after the campaigns launched, Pareto PPC secured 13 leads, one of which quickly became a Talentfoot client. This means that Pareto managed to generate half of Talentfoot’s three-month client acquisition goal within just a week. Since the onboarding, Talentfoot has increased its budget by $10,000 and has generated over $570,000 in revenue. They are now looking to launch ads on Bing, Facebook, and LinkedIn in the future to further enhance their online advertising presence.

How we increased Primal Muscle’s ROAS nearly 60%

Primal Muscle

From the outset, Pareto PPC collaborated with Primal Muscle to connect with high-intent consumers throughout Google's network through the use of Performance Max campaigns. Pareto PPC created various sets of creative assets that encompassed search, shopping, display, and video advertisements for the principal campaign. This approach highlighted Primal Muscle's key selling points and fostered brand trust among fitness enthusiasts. Initially, we employed the maximize conversions automated bid strategy in Performance Max to set a baseline CPA target while effectively utilizing the budget. Subsequently, the team transitioned to a maximize conversion value bidding strategy with a target ROAS to scale the campaigns profitably. Additionally, Pareto PPC implemented custom audience signals to track and enhance online sales. After a 20-week run of Performance Max, Primal Muscle experienced a 27% rise in sales, translating to over $53K in revenue, and a 69% decrease in overall bounce rates across Google paid marketing. Primal Muscle has since continued to use Performance Max alongside its other marketing efforts, resulting in an improved online presence and enhanced experiences for both new and returning customers.

1 more project

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

“

"Pareto Legal delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

0 Reviews

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Select a service

Pay Per Click

Digital Strategy

Other Digital Marketing

Google Ads Management

YouTube Advertising

Programmatic Display Advertising

Industry Recognitions

Top eCommerce PPC Companies

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Pareto PPC featured on podcast

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Locations

Headquarters

1515 Market Street

Philadelphia, Pennsylvania, United States 19102

+12155953237

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