Paragon Digital Marketing

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2012

Year Founded

ABOUT PARAGON DIGITAL MARKETING

Digital Marketing and Website Design Agency

Our team of professionals works diligently every day to achieve the outcomes that our clients anticipate. We assist a variety of clients from different sectors in expanding their businesses. At Paragon, we are committed to offering digital marketing and web services that bolster and enhance the businesses at the core of our economy. We believe our fundamental principles should be reflected in all our actions. Our values: Our marketing offerings encompass: Our website offerings include:

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2012

Year Founded

Services

Focus

Industries

Clients

Services Provided+2 Services

8% Search Engine Optimization (SEO)

8% Content Marketing Strategy

5% Email Marketing & Automation

7% Social Media Marketing

4% Conversion Rate Optimization (CRO)

7% Digital Strategy

5% Pay Per Click

4% Video Marketing Strategy

About the Team

OUR STORY

Our Narrative Recognized as one of New Hampshire's Best Places to Work in 2025, Paragon Digital Marketing infuses creativity, curiosity, and teamwork into all our endeavors. Our goal is to assist businesses and organizations in thriving and competing by offering top-notch digital marketing and website services. We prioritize excellence (it’s right in our name), a strong culture, and fostering positive partnerships.

Portfolio

Enterprise SEO & GEO Transformation

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Paragon collaborated with Akamai to establish a comprehensive SEO and Generative Engine Optimization (GEO) strategy aimed at boosting non-branded visibility, enhancing competitive standings, and broadening AI-based search presence. Initiated in 2024, prior to the widespread adoption of generative search visibility as a key focus for enterprises, this strategy combined AI citation optimization with enhancements in technical SEO governance and content structure. Key outcomes: This strategy turned Akamai's blog into a robust, AI-optimized search visibility platform.

Community Bank Website Reenvisioned

Savings Bank of Walpole

Challenge: The Savings Bank of Walpole's website was challenging to navigate, outdated, and failed to meet user expectations and behaviors. It was cluttered with excessive text and content, making it hard for users to locate the information they needed. Furthermore, the old site was burdened with technical debt, including unnecessary features and legacy code, necessitating a complete overhaul. Strategy: The redesign focused on a bold reimagining of the site’s information structure. Moving away from conventional top-down menus, content was restructured into two distinct categories: Personal and Business Banking. Each category serves as a hub designed around user objectives, incorporating regional imagery, community-driven messaging, and icon-based navigation to enhance the local brand experience. Streamlined pathways, modular designs, and unique icons minimize user frustration and improve usability. Clear, action-driven calls-to-action such as ‘Open an Account’ and ‘Get a No-Obligation Banking Analysis’ help users complete important tasks. Every aspect of the design aimed to ensure that users feel informed, confident, and supported throughout their experience, whether they're checking interest rates, exploring business financing options, or learning about the Savings Bank of Walpole’s community involvement. Results: The revamped website has shown significant improvements in user behavior and efficiency. Key conversion rates rose by 55%, while user engagement increased by 5% and page views by 4%, indicating that visitors are spending more time on the site and exploring its content more thoroughly. Support inquiries have decreased by 29%, suggesting that users can now find the information and complete tasks independently. Notably, there has been a 67% increase in users initiating account openings online, which confirms that the new design, content strategy, and user experience effectively meet users’ essential needs.

HubSpot Migration Streamlines Marketing Efforts

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BCS Financial Corporation had been using Pardot as its main email marketing tool after Salesforce acquired it. However, the platform's complexity and high expenses created obstacles, making campaign execution and strategy adjustments challenging. The reliance on manual processes and limited flexibility meant that managing, creating, and analyzing campaigns took a lot of time, leading to a decline in return on investment. Acknowledging the need for change, BCS contacted Paragon Digital for assistance in finding and implementing a solution that would empower their team and foster business growth. Paragon began by thoroughly assessing BCS’s objectives, team requirements, and existing technology setup. After reviewing various marketing automation platforms, HubSpot was selected as the top candidate due to its modern features, user-friendly design, and strong integrations. As a HubSpot Solutions Partner, Paragon connected BCS directly with HubSpot’s sales team, providing essential background to ensure a tailored and relevant product demonstration which saved time and avoided duplicate discovery calls. Paragon handled the onboarding, implementation, and data migration, which included cleaning and importing contact lists, designing custom email templates, and integrating HubSpot seamlessly with BCS’s Salesforce CRM, website, and current workflows. The transition from Pardot to HubSpot yielded immediate, measurable advantages. The team found HubSpot to be much more user-friendly and efficient; features such as active lists, advanced automation, and built-in landing page and form creators greatly simplified campaign management. Personalization became easier, backend clutter was minimized, and prospect management was significantly more streamlined. The platform's intuitive layout enabled BCS to automate workflows, trigger campaigns based on user behavior, and produce comprehensive reports.