Paradigm

Paradigm is a bilingual creative agency based in Tokyo, Japan, established in 1992. We specialize in addressing complex challenges in communication, design, and technology for brands entering the Japanese market and for Japanese brands expanding internationally. Our services are organized into three main categories: 1. **Communications**: This includes brand strategy, copywriting and editing, content optimization, video and photography production, localization, and event management. 2. **Design**: Our design services encompass brand identity creation, graphic design, web design, and advertising. 3. **Technology**: We offer web and app development, web hosting and maintenance, as well as AI development. Our team is diverse and multilingual, consisting of graphic designers, writers, strategists, UI/UX designers, developers, and project managers who collaborate in both English and Japanese. Some recent projects include the Warhammer Japan web hub for Games Workshop, KOKUYO's international website, LIXIL's corporate intranet (completed in 90 days), the localization of IHG's global advertising campaign for the Japanese market, an Olympus corporate video filmed across three continents, and a templates project for Wix Japan in collaboration with NTT TownPage. Our clients have included Games Workshop, KOKUYO, LIXIL, IHG Hotels & Resorts, Olympus, ANA InterContinental Beppu, Wix Japan, NTT TownPage, Nikko Asset Management, Servcorp, and the Italian Trade Agency's Tokyo office. If you're looking to enter the Japanese market, expand from Japan, or manage a brand that needs to operate seamlessly in both domains, we are here to assist you.