SEO & AI Search Growth for B2B SaaS
We collaborated with a B2B SaaS firm in the project and resource management sector, focusing on markets in the USA, UK, and Europe. Initially, the website experienced steady organic traffic growth, but the quality of that traffic fell short of business objectives. A significant portion of visitors failed to convert into leads, the content was outdated, there was keyword cannibalization among blog posts, and organic traffic declined following the launch of Google AI Overviews. Our aim was to enhance organic performance, boost visibility in AI-driven search results, and attract more qualified leads through SEO. Our strategy concentrated on high-intent keywords, optimizing commercial landing pages, producing expert-driven content, and enhancing visibility in AI search platforms like AI Overviews, ChatGPT, and Gemini. We undertook competitor analysis, assessed the product's positioning, audited existing content, and pinpointed stronger SEO growth opportunities within a more targeted niche. Key tasks included optimizing feature, solution, and industry pages, restructuring the blog, consolidating or eliminating low-performing content, improving internal linking, and creating content that aligned with both traditional search habits and LLM-driven search trends. As a result, the website saw a 60% increase in organic traffic, gained 777 additional keywords in the Top 3 rankings, with 83% of keywords in the Top 10, and received approximately 1,200 monthly mentions in LLM-generated answers. Additionally, conversions rose by 22% compared to the same time last year.