Paige Madden Design

Paige Madden Design is a specialized Squarespace design and hospitality branding firm located in Chico, CA, catering to owners of restaurants, bars, cafés, tasting rooms, and boutique hotels throughout Northern California and beyond. My goal is to help hospitality brands convey the same intentionality online as they do in person, ensuring that visitors experience the same warmth, personality, and anticipation when they view your website as they do when they enter your establishment. I collaborate with founders, general managers, and marketing teams throughout the entire process, from initial concept to launch, to create strategic brands and Squarespace websites that not only look appealing but also encourage reservations, bookings, and repeat visits. My approach combines careful strategy, sophisticated visual design, and a user experience focused on conversion, ensuring that every page serves a purpose: to clearly narrate your story, highlight your menu or offerings, and direct guests to take action, whether that’s booking a table, reserving a room, or inquiring about private events. As a Squarespace designer, I focus on creating clean, modern, and easy-to-manage websites that you and your team can update with confidence. This means no cumbersome backend, eliminating the need to wait for a developer for minor adjustments—just a flexible, SEO-friendly site designed for the realities of the hospitality industry. For branding within this sector, I develop cohesive visual identities, which include logos, color schemes, typography, and guidance for brand photography, ensuring your digital presence reflects the experience you've meticulously crafted. Being situated in Chico, in the center of Northern California, I have a deep understanding of the unique needs of destination towns, local favorites, and emerging concepts that aim to stand out in competitive markets. Whether you’re revitalizing an existing restaurant brand, launching a new bar or tasting room, or upgrading your DIY website, I’m here to help you create a brand and online presence that truly represents you—and that your guests will eagerly anticipate experiencing in person.