Winter Campaign for Pascual in Albania
In 2023, Pascual, a Spanish company established in 1969 and operating in several countries, initiated a bidding process for a giveaway to launch their new product. This attracted competition from various esteemed Albanian agencies. Oz Marketing emerged victorious, thanks to its well-defined proposal that leveraged our team’s extensive expertise in giveaway frameworks and familiarity with Albanian laws and regulations. The objective of Pascual’s campaign was to engage younger consumers. This marked their largest campaign in Albania, and Oz ensured it met all objectives while enhancing the brand's visibility in the country.
Our initial task involved creating appealing visuals to draw in the target audience and, like any effective giveaway, providing prizes that were hard to resist. Ethical considerations were central to both our team and our client, so we prioritized informing our audience about the terms and conditions while safeguarding their privacy rights. Next, we implemented social media and digital marketing strategies that guided customers to a landing page we designed, where participants could enter the giveaway after making a minimum purchase of 1,000 lek of Pascual products. To maximize the launch's reach, we repeated this process three times, culminating in the giveaway of a total of 10 iPhone Pro Max devices.
Our strategy effectively integrated various communication channels, combining BTL-digital (including social media, engaging creatives, promotions, influencer marketing, retail, and face-to-face outreach) with our ATL efforts. The campaign proved successful, achieving a social media reach of 1.5 million and attracting 2,430 participants who spent over 1,000 lek on Pascual products. Additionally, it resulted in growth rates of 16%, 43%, and 44.6% for three of their products.