Oxygen Strategic Partners DMCC

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Overview

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2011

Year Founded

ABOUT OXYGEN STRATEGIC PARTNERS DMCC

Creating Digital Leaders

We are recognized leaders in digital marketing innovation, dedicated to serving the GCC, with a particular emphasis on the UAE and Dubai. As the first accredited and award-winning HubSpot agency in the GCC, we are raising the bar for excellence in the region’s digital environment. Additionally, we take pride in being the first HubSpot Diamond Partner in Asia and China, specializing in integrating HubSpot with both global and region-specific digital platforms. Our innovative strategies have established new standards for digital leadership—optimizing operations, improving customer engagement, and promoting sustainable growth across various industries. By utilizing advanced CRM and automation techniques, we have assisted businesses in decreasing their dependence on traditional advertising methods, paving the way for smarter and more effective routes to market success. We are not just enhancing marketing; we are cultivating digital leaders.

Tech Stack

PythonJavaPerl

Languages Spoken

ArabicEnglishCantonese

HIGHLIGHTS

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2011

Year Founded

Services

Focus

Industries

Clients

Services Provided

25% Other Digital Marketing

4% LLM Integration & Prompt Engineering

17% AI Strategy & Roadmap Consulting

4% Custom AI Chatbot Development

25% Marketing Mix Modeling (MMM)

25% Support Technology Implementation (Zendesk, Intercom, Freshdesk)

About the Team

OUR STORY

Our Journey We were the inaugural HubSpot Platinum partner in Asia, and we have now become the first HubSpot Diamond partner in China. Primarily fueled by our own research and development, we lead the way in integrating HubSpot with WeChat, Chinese SMS services, CRMs, and advertising platforms.

Portfolio

DMCC Xiaohongshu Ads Boost Event Signups

Dubai Multi Commodities Centre (DMCC)

Although DMCC had a significant presence on platforms like WeChat and Weibo, it was experiencing a decline in acquiring new customers. To achieve its growth goals in China, the company needed to venture into emerging social media channels—particularly Xiaohongshu, which has a significant impact on Chinese consumer behavior but was new territory for DMCC. DMCC collaborated with Oxygen to create a multi-platform approach centered around Xiaohongshu. Oxygen took charge of localizing content, including topic planning, copywriting, custom visuals, and publishing that catered to Xiaohongshu’s distinct audience. Additionally, they established clear paths for user conversion and implemented automated marketing workflows using iParllay to handle user registrations, SMS reminders, and event check-ins for DMCC’s roadshows. Key solutions included: the creation and management of the Xiaohongshu account, a targeted ad placement strategy, iParllay integration for comprehensive event automation, and centralized data capture from various platforms. The outcomes were remarkable: a 150% increase in Xiaohongshu event registrations, a 429% rise in content views, a 389% growth in followers on Xiaohongshu, and a 37% reduction in cost per lead (CPL). DMCC’s Xiaohongshu account has now become a vital acquisition channel in China. With Oxygen's strategy, the brand not only broadened its reach but also significantly enhanced its marketing ROI.

Global Firm Scales with HubSpot Before Acquisition

Tricor Group

When Tricor reached out to Oxygen, their global website was outdated, hosted on WordPress, and lacked effective UX, content, and conversion optimization. The site struggled with organic search visibility, especially in local languages, and did not have a system for managing the thousands of leads generated each month across different regions. Tricor also maintained several separate regional websites that needed to be consolidated under a single CMS while accommodating localized content. Oxygen proposed a comprehensive digital transformation. We migrated Tricor’s regional sites (such as those for Korea and Indonesia) to HubSpot CMS using localized subdomains. Each site was optimized for SEO with region-specific keyword research and localized translations. We established a scalable framework for both gated and ungated content, dynamic HubDB-powered pages, and market-specific blog routing. To enhance lead generation and tracking, we utilized HubSpot’s marketing automation tools for segmentation, form submissions, and continual engagement. The redesigned site featured user-friendly navigation, conversion-optimized pages, and consistent calls-to-action, which significantly increased lead generation. The outcomes included 6.8K keywords ranking, over 300 in the top three positions, more than 1,700 webinar leads, a 67.6K year-on-year increase in backlinks (from 2018 to 2021), a 9-point rise in domain authority (up to 63), thousands of new leads and contacts, and Tricor receiving IDC Malaysia’s 'Best in Future of Digital Infrastructure' award. In 2021, BPEA acquired Tricor for $2.8 billion. Oxygen continues to assist with Tricor’s global marketing strategies, ensuring ongoing growth through HubSpot’s ecosystem.

Uponor Asia’s HubSpot Strategy Sparks Global Shift

Uponor

In 2015, Robert Cubick, the Director of Marketing Asia at Uponor, encountered a twofold challenge: increase awareness of radiant cooling in Southeast Asia and boost the adoption of Uponor's plumbing and heating solutions in China and South Korea. With limited internal resources and the need for a scalable, region-specific approach, Uponor teamed up with Oxygen to implement an extensive inbound marketing program using HubSpot. Oxygen's strategy commenced with buyer persona research targeting three specific audiences: two for Southeast Asia and one for Mainland China. This research guided the creation of a content strategy focused on the challenges, decision-making processes, and media preferences of each audience. We developed specialized technical content centered on radiant cooling, sustainable buildings, and plumbing solutions. Campaigns were carefully designed to follow the buyer journey, from awareness to decision-making, and were supported by blog entries and gated PDF downloads. All content was aligned with Uponor's global brand and promoted on key platforms—LinkedIn, Facebook, Twitter, and Pinterest—with LinkedIn quickly becoming the most effective channel. To capture and nurture leads, we introduced SMS workflows, revamped landing pages and branding, and localized our efforts for China using WeChat and for Korea using Naver. The results were remarkable: a 40% conversion rate on landing pages, a 400-fold increase in leads, a 15-fold increase in website traffic, an 800-fold increase in organic traffic, over 150 qualified leads from LinkedIn alone, and a 3% conversion rate of LinkedIn traffic to leads. Uponor's partnership with Oxygen revolutionized its regional marketing, enabling a sustainable lead generation and enhancing digital engagement across various Asian markets.

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