Outlier Principals | Advisors. Operators.

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Overview

$10,000+

Min Project Size

150+

Avg Hourly Rate

2 - 9

Employees

2022

Year Founded

ABOUT OUTLIER PRINCIPALS | ADVISORS. OPERATORS.

Operators who advise. Advisors who operate.

Outlier Principals is an advisory firm specializing in high-growth technology and e-commerce businesses across North America, Asia, and the Middle East. We collaborate with founders and top executives to drive revenue growth to nine figures and beyond through three key areas: growth strategy, people strategy, and governance strategy. While many in this sector focus on theoretical concepts, we emphasize practical experience. Our team has operated, invested in, and guided companies that have achieved over $150 million in revenue, raised more than $3 billion from investors like SoftBank Vision Fund and Founders Fund, and generated billions in value through exits on the NYSE and NASDAQ. We act as principals rather than consultants, prioritizing trust, accountability, and enduring relationships. We choose clients who embrace principled thinking, make calculated decisions, and are determined to dominate their market. For more information, visit outlierprincipals.com or contact us at hi@outlierprincipals.com.

Languages Spoken

EnglishFrenchGermanItalianRomansh

HIGHLIGHTS

$10,000+

Min Project Size

150+

Avg Hourly Rate

2 - 9

Employees

2022

Year Founded

Services

Focus

Industries

Clients

Services Provided

50% Business Consulting Services

30% Business Strategy & Planning

20% Leadership Development

About the Team

OUR STORY

We collaborate with founders and senior leaders of rapidly expanding tech and e-commerce firms across North America, Asia, and the Middle East to help scale revenues beyond nine figures. Drawing on firsthand experience as operators, investors, and advisors to companies exceeding $150 million in revenue and raising over $3 billion from leading investors like SoftBank Vision Fund and Founders Fund, we understand the challenges and opportunities intimately. Our approach centers on three core disciplines to unlock and sustain swift growth, focusing on strategies like market penetration, product innovation, expansion into new markets, and diversification. Recognizing that people are the cornerstone of scaling, we coach executive teams and, when needed, embed ourselves as operators. We emphasize alignment through KPIs, real-time performance

Portfolio

VAMED 2030: Crafting a New Vision for the Holding

VAMED

Background: VAMED, a prominent provider of integrated healthcare services, sought our assistance in creating their 2030 vision and overall strategy. Challenge: While the executive team had developed strong strategies for individual business units, their focus was too narrow, concentrating on tactical aspects. The board chairman approached us to help broaden their perspective. Our role was to facilitate high-level workshops and guide the team in formulating and implementing a comprehensive vision, mission, and strategy. Solution: We served as facilitators and strategic advisors, leading several workshops to assist the executive team in enhancing their vision and strategy. Our responsibilities included managing the development process, ensuring alignment with long-term objectives, and offering strategic insights. Outcome: The project was highly successful, culminating in a clearly articulated 2030 vision and strategy that positioned VAMED for future growth and innovation.

Fractional CMO: Achieving 30% Revenue Growth

The Otaku Box

Our team acted as a Fractional Chief Marketing Officer for The Otaku Box, a top consumer subscription brand in the anime sector, generating $10 million in annual recurring revenue. We took over the marketing responsibilities from the CEO/Founder, who had skillfully built the business independently to this stage and was moving into an executive chairman position, looking for someone to oversee both strategic direction and daily operations. We took full responsibility for revenue goals and led a global team of over 15 professionals in areas including advertising, SEO, social media management, email and SMS marketing, conversion rate optimization, revenue operations, and product launches. Our strategic efforts resulted in a 30% revenue increase, a 3.5x return on ad spend from a multi-million dollar budget, and maintained a 65% gross margin along with a 25% net margin. Additionally, we successfully introduced several new products, further enhancing the brand’s market position.

Venture Capital Advisory for 150+ Startup

Funden

Situation: Startups encounter considerable hurdles in quickly developing products, penetrating the market, and scaling operations, making effective fundraising essential. The complexities of venture capital, with its unique terminology and regulations, can be particularly intimidating. This is where Funden comes in: Funden is a premier fundraising platform that links founders to a network of over 700 global venture capitalists, family funds, angel networks, and syndicates. The executive team brought us on board during a phase of rapid expansion to support startups in preparing for successful fundraising efforts. Task: Our role as VC-in-Residence involved guiding Funden's clients through the fundraising landscape. This included helping startups craft convincing investment pitches for venture capitalists and other potential investors. Action: Our team's duties comprised direct engagement with founders to refine their presentations, improve their pitching skills, and create compelling stories. We also offered strategic advice on valuation and market positioning to ensure startups were thoroughly prepared for investor engagements. Result: Throughout our partnership, we assisted over 150 startups at different stages (ranging from Series B to Pre-Seed) across various sectors such as FinTech, web3, e-commerce, TravelTech, EntertainmentTech, RetailTech, PropTech, digital health, BioTech, MedTech, and marketplaces. These startups, located in North America, Europe, the Middle East, Africa, and Asia, successfully raised substantial funding rounds, often exceeding their initial expectations.