Vancouver International Children’s Festival
We eagerly seized the opportunity to collaborate with them in 2019. When they needed to revamp their website in 2020, we were thrilled to be invited to participate in the project. Each of our website initiatives starts with comprehensive discovery sessions, which help us grasp the requirements fully and outline a detailed scope of work for deliverables. In the initial phases, we created lightweight wireframes to identify the optimal designs for new features and to update the editing interface. The next phase involved specifying the essential elements for each page, such as images, graphics, links, and SEO functionality. We completely redesigned the layout of all major pages to reflect the formats of other community festivals online. A significant enhancement was the integration of a responsive calendar into the new website. Another key focus was ensuring the site is accessible to individuals with various abilities. In selecting fonts and color combinations, we prioritized accessibility, making sure that the contrast between text and background improved readability. Our SEO efforts began with a thorough audit of their website to pinpoint necessary improvements. Next, we engaged in foundational SEO, which encompassed keyword research, crafting keyword-targeted META titles and descriptions, enhancing each page with keyword-focused content, managing redirects, and resolving any crawl errors. Thanks to our team's successful efforts, VICF now boasts a redesigned, SEO-optimized, and inclusive website that caters to everyone, regardless of abilities. We are excited to offer an excellent experience for teachers and families visiting this new site.