Otter Public Relations

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Overview

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2019

Year Founded

ABOUT OTTER PUBLIC RELATIONS

Results-Driven PR for ROI Focused Companies

Otter Public Relations is the USA’s fastest-growing PR firm. With a team of over 35 publicists and media collaborators, we specialize in sharing your story through local and national media outlets. Allow us to assist your business with media relations, crisis communication, and reputation management.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2019

Year Founded

Services

Focus

Industries

Clients

Services Provided

59% Public Relations

25% Crisis Communications

16% Reputation Management

Portfolio

Tim Murphy Case Study

Unknown

**Project Overview** Tim Murphy serves as the Chief Executive Officer of APX Operating Company, operating under the name Boomers Parks. He played a key role in assisting the private equity firm Cerberus in acquiring the assets of Apex Parks Group, which encompasses Boomers, Big Kahuna’s, Sahara Sam’s Water Parks, and Los Angeles SpeedZone. Boomers! Parks is a network of family entertainment centers offering a variety of indoor attractions like carousels, kiddie swings, dining options, musical performances, and video game arcades, as well as outdoor experiences including mini-golf, kiddie rides, bumper boats, batting cages, go-karts, kiddie roller coasters, and laser tag. **The Problem** As society gradually recovers and adjusts to a pre-pandemic lifestyle, numerous sectors that depend heavily on in-person interactions, particularly the family entertainment center (FEC) and theme park industry, continue to face challenges in regaining stability. **The Strategy** Think bigger, think Boomer: Murphy has established himself as a financial and strategic expert in the FEC and family theme park sectors. His proven success in revitalizing businesses, combined with his enthusiasm for the industry, motivates him to ensure that every guest enjoys a memorable experience. **Not Your Grandfather's Theme Park:** Boomers Parks is dedicated to future transformation, with initiatives aimed at "gamifying" the park for a more engaging digital experience. The company is expanding its number of parks, extending operating hours, diversifying food offerings, and incorporating innovative VR, AI, and customized projection technologies to enhance the FEC experience for all visitors.