Founded in 2015 by Jeff Sugarman, Ora exemplifies strategic brand thinking rooted in extensive industry experience. Jeff's decade at Staples, where he advanced from a brand strategist to Creative Director, shaped his unique approach of integrating business insights with design, ensuring each creative decision addresses underlying business challenges. This method was instrumental in projects like rebranding Staples' private label division, boosting product perception without altering the product itself, and developing the successful Arc notebook system. At Ora, Jeff personally leads engagements, emphasizing thorough business understanding before design begins, fostering collaboration, and testing concepts across all brand touchpoints to create scalable, cohesive brand systems. Clients benefit from direct access to a senior expert committed from concept through launch, ensuring brand work aligns strategically and effectively.