**ENHANCE YOUR MARKETING - GOOGLE ADS CONSULTING FOR B2B TECH COMPANIES** We specialize in delivering effective B2B Google Ads strategies tailored for technology companies, focusing on generating leads for their teams. **THE CHALLENGE** Navigating PPC campaigns is challenging in 2024 😭 1. Many Google Ads accounts lack a coherent strategy, competitive analysis, and a clear plan for generating inbound leads. 2. A significant number of Google Ads campaigns are attracting too many unqualified leads, resulting in minimal actual pipeline. 3. Numerous Google Ads initiatives do not have a growth-oriented strategy and experience diminishing returns on ad spend as budgets rise. **OUR SOLUTION** A Comprehensive B2B Google Ads Strategy: 1. **Keep Tabs on Competitor Bids** We perform first-party data scrapes in Google Search and provide our clients access to a customized portal featuring this insightful information. 2. **Keyword Categorization Strategy** We will implement a detailed keyword categorization strategy for terms ranging from low to high intent, combined with optimizations to the ad account structure. Recommendations on the necessary creative assets will also be given to maximize the effectiveness of each keyword bucket's associated campaigns. 3. **Direct Traffic Effectively & Conduct Ongoing Tests** In addition to advising on landing pages and the content needed to enhance visitor conversion, we equip your team with AB testing visualization tools to consistently monitor test results across your accounts and landing pages.