Optiminastic Infomedia Private Limited

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Overview

$1,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

10 - 49

Employees

2018

Year Founded

ABOUT OPTIMINASTIC INFOMEDIA PRIVATE LIMITED

Shaping the future of Digital

We are a group of enthusiastic nonconformists developing intelligent strategies. Located in Mumbai, India’s film capital, Optiminastic Media is one of the fastest-growing technology-driven digital marketing agencies. We specialize in various fields, including content creation, product development, e-commerce, performance marketing, influencer marketing, and the Metaverse. We’re also excited to explore some brilliant and innovative frontiers in advertising, marketing, and technology for the future.

Tech Stack

FlutterNextJSNodeJSReact

Languages Spoken

EnglishHindi

HIGHLIGHTS

$1,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

10 - 49

Employees

2018

Year Founded

Services

Focus

Industries

Clients

Services Provided

50% E-Commerce Development

35% Ecommerce Marketing

15% Social Media Marketing

About the Team

OUR STORY

Optiminastic is dedicated to transforming digital marketing by prioritizing sustainability to reduce carbon footprints associated with online campaigns and technologies. Recognizing that digital marketing now contributes more CO₂ emissions than the airline industry, they empower brands—particularly D2C and B2C companies—to audit and optimize their digital strategies, cutting emissions by 20-30% while reducing customer acquisition costs. Through innovative solutions like Inbox Intelligence and PerformanceSense, they minimize redundant communications and fine-tune ad delivery to enhance efficiency and appeal to eco-conscious consumers. Amid increasing regulatory demands and consumer expectations, Optiminastic advocates sustainable marketing as a strategic advantage, helping brands lower costs, build loyalty, and lead responsibly in a rapidly evolving marketplace.

Portfolio

Trends Ganesha

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To motivate the audience, we strategically introduced a cash prize to enhance the competitive spirit during the festivities. People enjoy sharing photos and memories of Bappa's visit to their homes, so why not seize the opportunity to potentially win 1 lakh while sharing these cherished experiences?

Shopify ecom

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‘JUST gummies’ is a forward-thinking brand dedicated to helping individuals adopt a healthier lifestyle. Founded with enthusiasm by Akshae Golekar (CEO of Optiminastic Co.) and Priya (Product Conceptualizer), the aim was to develop a product that is both nutritious and enjoyable, enhancing the overall chewing experience. Inspired by the concept of health gummies from Germany, JUST gummies offer a superior texture and softness. Through thorough research and a blend of essential ingredients like biotin, zinc, and other multivitamins crucial for nourishing skin, hair, and nails, we created a unique solution—a single gummy that addresses multiple health concerns instead of offering a range of supplements. This focused approach allows us to concentrate our efforts and resources on mastering one product, making it easier for consumers to replace numerous existing health supplements with just one. Our strategy of ‘one product’ enables us to perfect a formula tailored to your overall well-being. Spreading ourselves too thin might compromise our product and divert us from our primary mission of developing a singular supplement to support our consumers' health and lifestyle growth.