OptiExperts (Shopify Agency)

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Overview

$1,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

2 - 9

Employees

2021

Year Founded

ABOUT OPTIEXPERTS (SHOPIFY AGENCY)

Smart Marketing, Real Results

At OptiExperts, we are your ultimate resource for everything related to Shopify Plus. Dedicated to achieving excellence, we offer a variety of services aimed at enhancing your Shopify store. Our expert team specializes in rapid speed optimization, creating custom themes, and modifying existing designs to ensure your online presence is both visually stunning and performs flawlessly. We also take pride in our capabilities for developing Shopify Apps, providing personalized solutions tailored to your specific requirements. Additionally, our emphasis on Conversion Rate Optimization helps your business not only survive but thrive in the competitive e-commerce market. Join us to elevate your Shopify store into a successful enterprise.

Tech Stack

Shopify

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

2 - 9

Employees

2021

Year Founded

Services

Focus

Industries

Clients

Services Provided+1 Services

19% E-Commerce Development

6% Custom Web Application Development

10% Web App UI Design

10% Product UX Strategy

5% Landing Page Design

5% Search Engine Optimization (SEO)

18% Conversion Rate Optimization (CRO)

2% Other Digital Marketing

About the Team

OUR STORY

Our Narrative We are OptiExperts, a remote-first Shopify Experts and Shopify Plus partner that prioritizes people. Our diverse team, which includes designers, developers, conversion rate optimization and speed specialists, marketers, and engineers, creates data-driven, conversion-oriented stores, facilitates migrations, develops custom applications, and provides continuous support. We combine technical proficiency with innovative strategies across industries like fashion, beauty, food, and direct-to-consumer brands, ensuring significant enhancements in speed, conversion rates, and revenue as a reliable long-term collaborator.

Portfolio

Shopify Core Development | 24k9

24k9

Transforming Clicks into Conversions: A Case Study in CRO Success At OptiExperts, we assist emerging eCommerce brands in maximizing the potential of Shopify Plus—not solely through the creation of aesthetically pleasing stores, but by enhancing the value of each visitor. This case study highlights how we aided 24K9, an Australian pet wellness brand, in boosting their conversion rate by 139% and improving return on ad spend (ROAS)—all without increasing their advertising budget. If you're facing issues like high bounce rates, abandoned shopping carts, or low ROAS despite decent traffic, this may interest you. About the Brand: 24K9 24K9 is a high-end dog supplement brand that emphasizes joint support and overall pet health. With a loyal customer following and increasing traffic from paid advertisements, their team aimed to convert more site visits into sales. Even though their products were excellent, the Product Detail Pages (PDPs) did not have the persuasive elements necessary to consistently convert visitors, particularly those coming from cold traffic. The Strategy: Targeted PDP Optimization 1. **“See it in Action” Button**: We included a button that displayed the product in use, showing pet owners administering supplements to their dogs. 2. **Urgency Cues: “Running Low” Notifications**: We integrated live inventory alerts such as “Only 3 left in stock,” based on real-time inventory updates. 3. **Testimonials, User-Generated Content & Trust Symbols**: We showcased high-quality customer reviews, images of joyful dogs, and badges like “Vet Recommended,” “Money-Back Guarantee,” and “Secure Checkout.” 4. **Size Guide & Return Policy Clarity**: Pet products often require reassurances about the correct dosage and fit. We introduced an easily accessible size chart and simplified the language of the return policy. 5. **Call-to-Action Design & Positioning**: We enhanced the Add to Cart button with eye-catching contrast, ensured its placement was convenient for mobile users, and positioned trust messages (“30-day money-back”) directly beneath it. 6. **Added Value: Free Dog Training PDF**: To heighten perceived value, we offered a complimentary dog training guide with every purchase, framed as a bonus rather than a discount. Collaborate with us at optiexperts.co.uk

Shopify Plus Development | Aromely

Aromely

**Shopify Speed Optimization & Conversion Performance Project** **Issue:** The store faced slow loading times, inconsistent layouts, and decreased conversion rates, particularly on mobile devices. Core Web Vitals scores were below Google's acceptable thresholds, affecting search rankings, user confidence, and checkout completion rates. **Goal:** Enhance real-world performance ( aiming for Core Web Vitals at the 75th percentile), minimize JavaScript usage and render-blocking assets, and develop a faster, more stable shopping experience that fosters conversion growth. **Our Strategy:** We implemented OptiExperts’ performance-oriented Shopify optimization framework, prioritizing lightweight main threads and focusing on crucial revenue-generating content. Major initiatives included: - **Theme & Code Maintenance:** Deferred non-essential JavaScript, divided global bundles into route-specific files, inlined critical CSS, and eliminated unused theme assets. - **App Optimization:** Reviewed and removed redundant applications, transitioned scripts to load at the template level using app embeds, and postponed loading third-party tags until after the initial render. - **Image & Media Optimization:** Converted hero and product images to WebP/AVIF formats, implemented responsive srcset/sizes, lazy-loaded non-essential assets, and preloaded only the most important LCP image for each template. - **Font Optimization:** Preloaded key fonts, reduced font weights, set font-display to swap, and minimized typography that blocks rendering. - **PLP & PDP Optimization:** Decreased the weight of collection pages, deferred filters and review widgets, optimized product images above the fold, and removed non-essential carousels from the initial rendering path. **Tools Utilized:** Chrome DevTools (including Treemap, Network, and Performance) **Ongoing Management:** We established performance checkpoints, set JavaScript budgets, and implemented content standards to ensure that future updates maintain or improve speed and conversion rates.

Speed Optimization Transformed FightGear UK

Fight Gear

**Shopify Performance Optimization & Core Web Vitals Enhancement** **Client:** FightGear UK **Industry:** eCommerce (Combat Sports & Apparel) **Services:** Shopify Speed Optimization, Core Web Vitals, Conversion Performance **Overview:** In the eCommerce sector, speed is essential for driving conversions. FightGear UK faced challenges with a slow and unstable mobile experience that negatively impacted user confidence, increased bounce rates, and diminished the effectiveness of the conversion funnel on critical templates. With no paid advertising, the success of their organic growth relied solely on website performance and SEO. OptiExperts was engaged to enhance the Homepage, Collection Pages, and Product Pages to ensure all essential metrics fell within the Core Web Vitals parameters. **The Challenge:** - Slow mobile load times - Significant main-thread blocking from JavaScript - Poor Largest Contentful Paint (LCP) on key revenue-generating pages - Inefficient rendering affecting SEO and user experience These challenges led to decreased user engagement, lower organic visibility, and missed revenue opportunities. **Our Approach:** We performed a comprehensive front-end performance audit and implemented our Shopify speed optimization strategy concentrating on real users’ experiences. Key enhancements included: - Deferring non-essential JavaScript to alleviate main-thread blocking - Minifying and lazy-loading scripts, images, and fonts - Converting all media files to next-generation formats (WebP) - Prioritizing above-the-fold content to enhance First Contentful Paint (FCP) and LCP - Reserving layout space for dynamic elements to prevent Cumulative Layout Shift (CLS) - Streamlining render paths and shortening long tasks Every adjustment was verified using PageSpeed Insights and real-world performance metrics. **SEO Impact:** Since FightGear UK depended solely on organic traffic, achieving Core Web Vitals compliance turned performance into a competitive edge. Enhanced load times, diminished blocking, and stable layouts improved Google’s user experience signals, resulting in better rankings, increased impressions, and more organic visits. The boost in speed not only enhanced usability but also facilitated long-term SEO growth. **Collaborate with us at optiexperts.co.uk**

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$25 - $49/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$25 - $49/hr

Cost Rating

N/A

What Clients Have Said

"OptiExperts (Shopify Agency) delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

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Select a service

E-Commerce Development

Custom Web Application Development

Web App UI Design

Product UX Strategy

Landing Page Design

Search Engine Optimization (SEO)

Conversion Rate Optimization (CRO)

Other Digital Marketing

Managed IT Services

Industry Recognitions

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