OMG! Candy | Visual Identity
**Overview**
The OMG Candy team recognized a market trend and aimed to build a brand around it. Capitalizing on the popularity of freeze-dried sweets among Gen Z and millennials, OMG Candy was launched.
**Our Contribution**
We provided comprehensive branding support, including naming, visual and verbal identity creation, as well as website design and development. Initially, we conducted research to explore and propose various naming options. Once OMG Candy was chosen, we crafted a vibrant and playful aesthetic with a touch of nostalgia to ensure the brand stood out on social media and retail shelves. Noticing that freeze-dried candies took on a puffy, rock-like appearance, we drew inspiration from the technology’s origins in space exploration. This led us to the “space rocks” theme, tapping into the nostalgic curiosity about space that many of us experienced as children in the 90s. We carried this concept across the product line, which includes Space Rocks, Blue Moons, Astro Apples, and Star Drops. The brand embodies a fun and lighthearted spirit, avoiding seriousness. To enhance this joyful nostalgia, we created playful, pun-filled taglines like "freeze the day" and "taste the cosmos," complemented by bold, colorful, and cosmic textures for an engaging overall experience. The website provides a slick, straightforward, and interactive experience, showcasing the products and brand identity in a fun manner. Scroll-triggered animations guide users through the selection, drawing them closer to the brand.