Kristina Cutura, a former Google employee with over 20 years of experience, leads a consultancy specializing in strategic Google Ads campaigns that drive growth and maximize ROI. Beginning her journey at Google in 2002, she helped establish the company's first optimization team, developing industry-standard strategies. Since founding her consultancy in 2009 in San Francisco, Kristina has partnered with hundreds of clients from startups to established global brands across the U.S. and Canada. Her personalized, data-driven approach emphasizes transparency, continuous testing, and collaboration to ensure campaigns are optimized and scalable. Certified as a Google Partner and an author and trainer, she offers unmatched expertise combining insider knowledge and practical application to help businesses make every advertising dollar count.