Kuru Footwear:
Kuru, an online-only footwear retail store established in 2008, transitioned from Magento 1 to a new Magento 2 platform in 2018. This migration encountered numerous problems, leaving Kuru struggling with the site for two years, particularly with checkout issues that negatively affected sales. These technical difficulties significantly impacted Kuru’s revenue and required urgent resolution.
Working with a website created by a different company presented its own set of challenges, including the need to comprehend the system's architecture, purposes, and tools. Addressing these issues on a revenue-sensitive site meant we needed to generate results more quickly than usual. Kuru had a substantial backlog of tasks that would require significant effort to complete. Furthermore, the client was cautious about expenditures due to less than ideal cash flow.
To address these challenges, Kuru was assigned a small team of certified Magento developers who could offer quick daily solutions to problems. By working part-time, the team was able to tackle various issues each day and report weekly progress with improvements. Soon after, Kuru observed a return to stable traffic, increased conversions, and rising revenue.
Within a short period, Kuru's website performance returned to previous levels. By the six-month mark of our collaboration, they were on track to achieve record revenue for the year. Additionally, development costs significantly decreased, making our partnership highly profitable. As a result of these positive outcomes, Kuru grew more confident in our services and requested additional offerings, including design, analytics, and quality assurance.
In terms of numerical growth, Kuru's conversion rate improved by 33% in 2020 compared to 2019, and site speed was enhanced by 13.44% during the same period.