97% Increase in Organic Search Revenue.
Our team developed an organic search strategy grounded in a robust technical base, customer-focused content, and on-page optimization to elevate revenue growth.
**The Challenge**
The key performance indicator (KPI) was straightforward: boost organic revenue. We needed to determine how to meet the brand's commercial objectives, uncover trends and opportunities in their search landscape, and gain a deeper understanding of what motivates potential customers. Equipped with these insights, we were poised to design a strategy that maximizes return on investment (ROI). Once we felt confident that our plan for the client was solid, we began formulating and executing an organic growth strategy. With our roadmap established, we moved into action.
**The Strategy**
*Technical Audit:* Onelink conducted a comprehensive technical audit of the entire website, concentrating on the hierarchical structure to distribute equity, perform technical maintenance, reduce index bloat, and enhance crawl budget efficiency. We addressed these issues swiftly and in order of priority.
*Content Strategy:* Through detailed keyword research, we created a content strategy aligned with the client's commercial goals, aiming to position high-priority, high-volume terms prominently, supported by a structured on-page content approach.
*Execution:* Via close collaboration among our team, the client’s in-house search team, the development agency, and trading teams, we achieved clarity and executed the plan with remarkable speed. Our dedication to exceeding expectations enabled us to thrive on this project.