In O2O, we have a dedicated team focused on digital business that provides consultancy services in Digital Strategy and Digital Transformation, aligning the requirements of Business and IT in areas like innovation, mobility, e-commerce, and process digitalization. As a result, we assist our clients in making decisions regarding Digital business, online marketing, user experience, development, and technology. Our support is built around three core pillars: Strategic business and digital transformation consultancy, continuous evolution (DevOps), and service assurance. We manage digital projects for clients including McDonald's, Carrefour, Correos, ALSA & National Express, Meliá, Grupo Gmp, Provalliance, Línea Directa Aseguradora, Hyatt, and Manchester City. We measure and monitor activities across these channels to ensure project success and monetization goals, utilizing our proprietary tracking solutions for sales, traffic, and real-time campaign progress. O2O has a multidisciplinary team of over 150 specialists aimed at optimizing our clients' digital business. Our services encompass the entire process of digital transformation: 1) Conducting analysis through internal alignment, validating hypotheses, establishing strategic priorities, systems, resources, methodologies, and teams. 2) Defining the product in terms of functionality, design, user experience, and value proposition. 3) Developing the product, making it market-ready. 4) Overseeing and managing the production phase. 5) Providing ongoing strategic and operational support to enhance business growth through analysis and interpretation of results.