Shelly Socol, Co-Founder and CEO, brings extensive fashion industry expertise to the helm of 1r. With a background as Creative Director of Accessories at Theory, she offers clients comprehensive guidance across creative, sales, merchandising, brand extension, marketing, and public relations. Her deep understanding of online retail from multiple perspectives shapes every project she leads. Recognized as an authoritative voice in retail and e-commerce media, Shelly contributes insights to outlets including Bloomberg, MarketWatch, and Business Insider. She remains closely engaged in all projects, meticulously ensuring that all creative materials align with the brand's objectives and resonate effectively in the dynamic digital marketplace.