MOOON | Website Design
MOOON is a prominent consultancy specializing in event production, focusing on the management and provision of technical equipment and service vendors. One Plus Seven was engaged to provide art direction consulting and to refresh the website, aiming to convey a polished corporate image online. The challenge MOOON encountered was a limited digital footprint and unclear communication with potential clients. In a competitive market, MOOON needed to stand out from its rivals and effectively demonstrate its capabilities and expertise to establish trust from the very first interaction. Together, we identified that the key goal was to develop an elevated art direction and an upgraded website.
To tackle this, we collaborated closely with MOOON to clearly define the primary functions and objectives of the website, ensuring it aligned with their business aspirations. This foundational phase enabled us to create a detailed informational architecture to guide visitors seamlessly through the site. We then designed elements that mirrored their branding, encapsulating the essence of their aesthetic. This was achieved by integrating expansive, moody visuals with darker backgrounds and strategic light sources, while also manipulating scale. As a result, the website evolved into a sleek, immersive platform that is responsive on both web and mobile, effectively showcasing MOOON's skills and expertise in a sophisticated and engaging manner. From the moment users arrive at the site, they are enveloped in MOOON's key offerings and striking visuals, encouraging exploration.