Olivine Marketing

Olivine Marketing is a specialized product marketing agency tailored specifically for B2B SaaS and technology firms. Established in 2016, we have nearly ten years of experience assisting over 70 businesses, ranging from nascent startups to Fortune 500 companies, in refining their positioning, launching products, and developing messaging that effectively supports sales teams. Unlike generalist firms, our team consists of experienced product marketers, designers, and copywriters who have held senior positions at companies such as LinkedIn, Meta, Intercom, Lyft, and Experian. This in-house experience informs every project, allowing us to navigate the fast-paced nature of growth-stage companies and the intricacies of corporate rollouts. Our services include product positioning and messaging, go-to-market strategies and product launches, sales enablement tools (such as pitch decks, battle cards, personas, and one-pagers), competitive analysis, customer research, brand identity, website copy and design, and training for sales and marketing teams, as well as fractional product marketing leadership. We collaborate with B2B SaaS companies at various stages, from pre-seed to post-IPO, and have extensive expertise in complex fields like fintech, cybersecurity, AI and machine learning, developer tools, healthcare technology, and analytics. Our approach begins with strategic workshops to establish a solid foundation before proceeding with execution. For ongoing projects, we utilize a retainer model, partnering with a limited number of clients each year to function as a genuine extension of your team. If you need embedded leadership without a full-time commitment, our fractional service provides a senior Olivine Product Marketing Manager to your team on a part-time basis. Additionally, Olivine offers Olivine Playbooks, a self-service product marketing course designed for practitioners looking to develop skills internally.