Hanover Research: A Data-Driven Digital Foundation
**The Client** Since 2018, Hanover Research has been a client of Olive & Company, providing customer research and analytics to corporate, higher education, and K-12 sectors. This support enables organizations to make informed decisions and improve their effectiveness.
**The Challenge** The Hanover marketing team was stretched thin trying to meet the demands of three different business units. They frequently created content and campaigns, but their website had become outdated, their advertising lacked direction, and their capacity to track and utilize data for performance optimization was limited.
**The Solution** We revamped their website’s structure and user experience and completely reconfigured their analytics setup for clearer performance tracking. Building on this foundation, we focused on enhancing their lead generation campaigns, resulting in a consistently growing pool of qualified prospects for their sales team across all business units.
**The Results** - Our enhancements to the website and digital advertising led to a 41% increase in conversions, a 58% reduction in cost per lead, and a 491% return on investment. - The record-breaking success in lead generation with the initial business unit has prompted expansion into two additional units within Hanover.