Digital Marketing for Scruffy Dog Creative Group
Scruffy Dog Creative Group
Who is Scruffy Dog Creative Group? Scruffy Dog Creative Group is one of the leading theme park design firms globally, having contributed to numerous large-scale projects, including the WickerMan at Alton Towers in the UK, GhostBusters 5D at Heide Park in Germany, and the Laguna Waterpark in Dubai. In addition to their theme park design expertise, SDCG offers planning and design services for museums, waterparks, visitor centers, family entertainment centers, themed interiors, and brand activations. Based in London, UK, they also have offices in Barcelona, Riyadh, and Dubai, enabling them to serve clients worldwide.
How We Assisted Them: When Scruffy Dog Creative Group reached out to us in 2022, they primarily relied on referrals and exhibitions for new business but needed to establish more dependable channels. They initially brought us on board to enhance their organic SEO. After a year of notable improvements, they also requested our help in managing their PPC campaigns. By optimizing their existing Google AdWords strategies, we saw immediate increases in impressions, click-through rates, and conversions. Satisfied with the outcomes, they entrusted us with ongoing ad management alongside their SEO efforts. In early 2024, Scruffy Dog expanded our services to support their growth initiatives, including their M.A.D Model Makers brand and two forthcoming launches: Cuddle Creative Works (brand activation) and Just Because (custom decor). With a focus on increasing visibility in Spain and the UAE, we integrated website translation functionalities and targeted PPC in local languages. For all four brands, we continue to offer branding support, manage PPC and social advertising (on platforms like Google, Bing, Meta, and LinkedIn), conduct organic social posting, optimize SEO (including keyword research and reporting), and handle website maintenance and translation.