Oddefy Creative Agency

**BACKGROUND** Introduce your company and your role. I serve as the head of marketing for both GrabPay and GrabFood in Grab Philippines. **OPPORTUNITY / CHALLENGE** What issue were you hoping to resolve with Oddefy Creative Agency? Our primary challenge was to establish our positioning on social media. **SOLUTION** What was the extent of their involvement? Oddefy's main responsibility was to develop a social media strategy that included offline events and online campaigns aimed at enhancing our market relevance. In our initial campaign, we concentrated on social listening on Facebook and Instagram, and we have collaborated with them on several campaigns. **Team Composition** The team consists of 5–6 individuals, with 2–3 primary contacts. **How did you choose to work with Oddefy Creative Agency?** They were recommended to us by a former employee. I expressed my need for an agency that could deliver both creative content and strategic direction for social media, and he suggested Oddefy. We assessed their understanding of our products and brand and their ability to transform our brief into effective campaigns. Cost was also a factor; their pricing is very competitive for the services they provide. **What is your investment with them?** We have invested approximately $50,000 so far. **What is the current status of this partnership?** Our initial project with Oddefy commenced in November 2018 and continued for six months. We have engaged their services every three months since then, with our longest collaboration lasting eight months. **RESULTS & FEEDBACK** Can you provide any evidence that shows the impact of this partnership? One of the things I appreciate about the team is their openness and approachability. They welcome feedback and consistently return with improved proposals. The team works efficiently; when I need to execute a high-stakes campaign quickly, Oddefy is always my first choice. **How did Oddefy Creative Agency perform in terms of project management?** Most communication occurs via WhatsApp or phone calls, and they are very accessible. My associate usually communicates with Oddefy, so I am not entirely aware of the specific channels and tools they utilize. **What impressed you the most about them?** They consistently gather insights from our target market, which primarily consists of millennial Filipinos, for all their campaigns. They excel at understanding current discussions in various sectors, whether in finance or food delivery, and creatively turning those insights into compelling ideas. This talent is one of the aspects I value most about Oddefy. **Are there any improvements they could make?** Not that I can think of at the moment. It’s a bit of a balancing act: I need speed, which sometimes affects the quality of work, as they might produce even better results if given more time. We receive deliverables based on the timelines provided. Initially, I shared this feedback, and they have consistently shown improvement since then. Their current performance is markedly better than it was two years ago.