Octave Digital

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Overview

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2008

Year Founded

ABOUT OCTAVE DIGITAL

Marketing success, delivered by experts

Octave Digital is an expert inbound marketing firm focused on digital and social media strategies to promote business growth. Since 2009, the company has assisted numerous clients throughout Ireland in enhancing their online presence, reach, and engagement, leading to increased leads, prospects, and sales. They have successfully worked with more than 120 businesses and organizations, including Weight Watchers, Sherry FitzGerald Lettings, and Northern Ireland Water, to improve their marketing effectiveness.

Languages Spoken

CatalanEnglish

HIGHLIGHTS

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2008

Year Founded

Services

Focus

Industries

Clients

Services Provided

25% Social Media Marketing

10% Pay Per Click

15% Digital Strategy

20% Google Ads Management

8% YouTube Advertising

22% Meta Ads Management (Facebook & Instagram)

About the Team

OUR STORY

Founded in 2009 by Managing Director Paul McGarrity, Octave Digital has been dedicated to empowering a diverse clientele, including SMEs, large manufacturers, and public sector entities, to thrive through effective digital marketing strategies. With over a decade of experience, Paid Search Specialist Associate Jordan McClements has expertly crafted successful paid search campaigns for notable clients such as WW (Weight Watchers) and Johnsons Solicitors. Complementing the team, Design Associate Megan Campbell brings a rich background in branding and creative design from leading national studios. Since launching her own venture, Graphic Content Creative, in 2018, Megan collaborates with a broad spectrum of clients, from startups to international firms, enhancing their visual communication and brand strength. Together, they form a dynamic team committed to delivering impactful digital solutions.

Portfolio

Social Media Advertising Management

NI Water

**OVERVIEW** In 2021, NI Water aimed to hire a professional service to enhance and manage a focused digital and social media advertising strategy to influence both opinion leaders and consumers positively. Octave Digital provided an exceptionally effective social media marketing service, allowing NI Water to greatly expand its audience reach and engagement. **BACKGROUND** Although NI Water had established a robust social media presence, it lacked a strategic approach and did not take full advantage of advertising content aimed at specific audiences. The primary goals of the advertising service included: **SERVICE DELIVERY** - Collaborating with the client to identify communication priorities and develop key content - Creating engaging social media posts centered on important topics such as major strategic announcements, capital projects and investment stories, sustainability efforts, and renewable energy - Scheduling and posting according to the established social media plan - Managing and processing the advertising budget allocation - Monitoring and optimizing the performance of posts and ads as necessary **RESULTS** Octave Digital received high praise from the client for the quality and professionalism of its managed service and for significantly enhancing audience targeting capabilities. Our social media advertising initiatives led to a clear increase in (1) followers, (2) content reach (the number of individuals exposed to the content), and (3) stakeholder engagement. Key outcomes included: From April to December 2021, across Facebook, LinkedIn, Instagram, and YouTube, paid advertisements garnered 270,000 video views, 20,700 website clicks, and reached nearly 1.5 million people.

Digital and Social Media Marketing

Cavan Tourism

**OVERVIEW AND BACKGROUND** Cavan County Council, through its consumer brand This is Cavan!, has chosen Octave Digital to create and execute a sophisticated, professional digital and social media campaign. The primary goals of this initiative were to: - Effectively target and engage family and couple audiences on major social media platforms - Enhance the quality and effectiveness of their current social media efforts through impactful campaigns driven by creative content and ideas - Collaborate with tourism trade partners to highlight the diversity and quality of offerings in the county through these campaigns. Octave Digital has been successfully partnering with Cavan Tourism since 2019 and has received high praise from the client for the quality and effectiveness of its work. **RESULTS** The activities in 2022 notably boosted brand awareness and engagement among target audiences, yielding the following results: - Social Media Reach exceeded 1,350,000 - Over 470,000 video views on YouTube - A very high organic social media engagement rate averaging 5% compared to the industry standard of 1% - An impressive 500% increase in reach on Instagram - A significantly improved return on investment compared to previous traditional media advertising campaigns **RECOMMENDATION** Cavan Tourism has partnered with Octave Digital for online promotional campaigns since 2019. We have found the company to be exceptionally professional, dependable, and engaged, and we are very satisfied with every aspect of their work. I wholeheartedly recommend Octave Digital to any organization looking to enhance and grow its online presence. Joanne Hayes, Tourism Manager, Cavan County Council

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"Octave Digital delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet — reviewers either haven't shared a project budget or kept theirs confidential.

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Social Media Marketing

Pay Per Click

Digital Strategy

Google Ads Management

YouTube Advertising

Meta Ads Management (Facebook & Instagram)

Industry Recognitions

Communicating and Engaging with Impact [Online]

View source

Social Media Belfast 2024

View source

Locations

Headquarters

Belfast City Office 54 Elmwood Avenue Belfast

Belfast, Northern Ireland, United Kingdom BT9 6AZ

07974 689642

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