Octagon Media

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Overview

2 - 9

Employees

2013

Year Founded

ABOUT OCTAGON MEDIA

STRATEGY. ADVERTISING. MARKETING.

Octagon Media is a rapidly expanding advertising and marketing agency that manages a wide range of accounts across the Gulf South region of the U.S. Our team collaborates with everything from small local businesses to large corporations, delivering creative solutions with intent, stunning digital work, and impactful media strategies that ensure your message is effectively communicated. We leverage advanced design, planning, and media buying tools by utilizing top-tier advertising software.

Languages Spoken

English

HIGHLIGHTS

2 - 9

Employees

2013

Year Founded

Services

Focus

Industries

Clients

Services Provided

50% Broadcast Video

35% Programmatic Display Advertising

15% Media Planning & Budget Allocation

Portfolio

Aetna Better Health of Louisiana

Unknown

CLIENT: Aetna stands as one of the top diversified healthcare benefits providers in the United States, assisting around 44.6 million individuals with resources and information to help them make more informed healthcare decisions. CHALLENGE: The objective was to help Aetna Better Health of Louisiana enhance its brand recognition statewide by promoting its offerings through three primary goals: establish stronger relationships across the state, increase visibility as an alternative Medicaid option, and grow the customer base by at least 2.3%. RESULTS: In the first three months, we surpassed our target with a remarkable 70% rise in new member enrollment—over 3,000 times what was anticipated by the client. This initiative led to Octagon Media being awarded the 2020 National Bronze Telly Award in the general commercial category. SERVICES PROVIDED: Branding, Community Engagement, Competitive Analysis, Concept Development, Corporate Partnerships, Crisis Communications, Media Relations, Public Relations, Research, Strategic Planning, Commercial Production, Media Buying, Media Planning, Broadcast Television, Radio, Print, Out of Home, Digital Media, Online Advertising, Pay-Per-Click (PPC), Search Engine Marketing (SEM), Copywriting, Creative Conceptualization, E-Mail Marketing, Event Management, Graphic Design, Illustration, Influencer Marketing, Photography, Promotional Items, Search Engine Optimization (SEO), Social Media Management.

Louis Armstrong International Airport

Unknown

CLIENT: Louis Armstrong New Orleans International Airport aimed to rebrand its new terminal, which is set to open in May 2019. The airport currently accommodates 80% of Louisiana's passengers and operates with 14 airlines offering non-stop flights to over 56 destinations. CHALLENGE: The task was to create a fresh and modern design for the new terminal, which included developing a conceptual message and design examples to support the rebranding initiative. The objective was to integrate the shape of the Mississippi River into the skyline, reflecting the cultural and historical essence of New Orleans. RESULTS: A streamlined design that captures the city's culture and history, allowing travelers to experience the essence of New Orleans. SERVICES PROVIDED: Branding. Crisis Communications. Competitive Analysis. Concept Development. Public Relations. Research. Strategic Planning. Commercial Production. Media Buying. Media Planning. Broadcast Television. Radio. Print. Out of Home. Online Advertising. Post Buy Analysis. Collateral Materials. Event Management. Graphic Design. Social Media Management.

Louisiana Department of Health

Unknown

CLIENT: The Louisiana Department of Health aims to safeguard and enhance the health of all residents in Louisiana while ensuring access to medical, preventive, and rehabilitative services. CHALLENGE: To create and execute comprehensive health equity plans, protocols, and tools throughout the agency that foster health equity and community involvement. RESULTS: Ongoing collaboration that includes various campaigns and services to promote health in Louisiana, such as the Governor’s Games, the Bureau of Minority Health, and Partners for Healthy Babies. SERVICES OFFERED: Branding, Concept Development, Public Relations, Strategic Planning, Media Purchasing, Media Strategy, Digital Media, Geo-Fencing, Retargeting Marketing, Post Buy Analysis, Collateral Creation, E-Mail Campaigns, Graphic Design, Promotional Products, Social Media Management, and Website Development.