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Obvious Brand Partners
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Overview
$1,000+
Min Project Size
$50 - $99/hr
Avg Hourly Rate
10 - 49
Employees
2012
Year Founded
ABOUT OBVIOUS BRAND PARTNERS
When you see it, it's obvious.
Obvious is a comprehensive design and digital agency located in Wellington and Dunedin, serving clients throughout New Zealand, from Auckland to Queenstown. We are innovative, passionate, and unconventional in our approach. Our enthusiasm for our work drives us to excel in our execution. Wellington, known as New Zealand's creative capital, inspires us and connects us with the country’s leading design and marketing professionals. Our central location enables us to support both public and private sectors effectively. We have collaborated with some of Aotearoa’s largest and most influential brands, particularly in the education sector, where we partner with educational institutions and organizations to enhance access to learning opportunities. Additionally, we run a social enterprise called StudySpy, a digital prospectus that lists every course and scholarship available in New Zealand, helping students make informed choices about their futures.
LANGUAGES SPOKEN
EnglishMaori
HIGHLIGHTS
$1,000+
Min Project Size
$50 - $99/hr
Avg Hourly Rate
10 - 49
Employees
2012
Year Founded
Services
Focus
Industries
Clients
Services Provided+8 Services
15% Packaging Design
10% Corporate Photography
20% Logo Design
25% Graphic Design
30% Brand Identity Design
15% Print Design
35% Web App UI Design
30% Mobile App UI Design
About the Team
OUR STORY
Matū Group is a New Zealand deep-tech venture fund dedicated to investing early-stage capital, governance, and commercialization support into IP-rich science and technology startups. Founded to address a gap in sustained, technical early-stage funding, Matū works alongside founders, investors, and scientific institutions, fostering innovation with patience and integrity. The brand, developed since 2021, embodies four core values—Kaitiaki (guardianship), Māia (bravery), Pono (integrity), and Aroha (passion)—reflecting the fund's commitment to long-term, respectful partnerships. With a visually compelling identity inspired by local culture and scientific symbolism, Matū's toolkit empowers its small team to engage effectively with its ecosystem. This modernized brand supports Matū's continued growth, impact, and role in New Zealand's scientific community.
Projects & Clients
Project Size & Rate
Minimum Project Size
$1,000+
Average Hourly Rate
$50 - $99/hr