Oblique Brand Lab

Overview

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2024

Year Founded

ABOUT OBLIQUE BRAND LAB

DESIGN FROM A DIFFERENT ANGLE

At Oblique Brand Lab, we design striking identities and packaging for FMCG and D2C brands around the world that stand out from the crowd. We are convinced that the most impactful brands emerge when you embrace unconventional perspectives and see the world differently. Our mission is to create brands that push boundaries without losing sight of their vision, developing identities that defy conventions while remaining authentic to their core values.

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2024

Year Founded

Services

Focus

Industries

Clients

Services Provided

40% Brand Identity Design

20% Logo Design

30% Packaging Design

10% Graphic Design

About the Team

OUR STORY

Our Narrative We are a close-knit design studio focused on creating striking identities and packaging for FMCG and D2C brands. Inspired by the "oblique theory," our team combines strategic insights, unique viewpoints, and artistic skill to help brands stand out. With a thoughtfully selected portfolio of contemporary case studies, our diverse team of designers and strategists has enhanced a variety of clients through innovative storytelling and impactful, memorable design.

About the Team

OUR STORY

Our Narrative We are a close-knit design studio focused on creating striking identities and packaging for FMCG and D2C brands. Inspired by the "oblique theory," our team combines strategic insights, unique viewpoints, and artistic skill to help brands stand out. With a thoughtfully selected portfolio of contemporary case studies, our diverse team of designers and strategists has enhanced a variety of clients through innovative storytelling and impactful, memorable design.

Portfolio

Created bold visual identity for playful gelato

Gelateria

Gelateria aimed to convey a fun and adventurous spirit. We utilized large letters and a vibrant red color to ensure their brand would be eye-catching. Our design transformed the space into a lively destination for enjoying gelato as a joyful indulgence, resulting in a fresh and thrilling brand. Founder's Vision: Gelateria was established with the intention of infusing a bold personality and playful energy into authentic gelato. The founder envisioned each scoop as a representation of craftsmanship and individuality, striving to make gelato an enjoyable part of everyday life. Brand Concept: The brand embraces oversized typography, bold reds, and simple shapes to create an identity that exudes confidence and fun. Every item, from packaging to cups, is designed to be instantly recognizable while embodying the vibrant spirit of Italian gelato culture. Problem Statement: Many gelato shops tend to appear traditional or unremarkable. Gelateria needed to differentiate itself by making each aspect a bold celebration, ensuring gelato feels exciting and contemporary for everyone. Challenges: The primary challenge was to combine clean graphic design with a fun, welcoming ambiance. Each visual element had to maintain a strong attitude without sacrificing the joyful nature of gelato. Our Insights: Customers are drawn to ice cream that feels dynamic, sociable, and distinctive. Bold colors and clear branding enhance recognition, and playful packaging encourages sharing and conversation. Final Outcome: Gelateria’s expressive design and vivid colors established it as a leader in the dessert scene, attracting customers to the overall experience, not just the flavor. The brand became emblematic of innovative gelato, where every scoop, cup, and delivery brings a smile.

Crafted confident brand system for artisan bakery

Miche

Located in Amsterdam, Netherlands, Miche Bakery embodies vibrancy and care. We created a straightforward yet impactful brand featuring dark green and orange hues. Our approach demonstrated that bread transcends mere sustenance; it represents a lively, joyful aspect of life. This distinctive perspective allowed Miche to shine amidst bustling cafes and stores. **Founder's Vision** Miche Bakery was established in Amsterdam to infuse the bread scene with daring, unconventional energy, bringing character and attitude to sourdough while baking with intention and creativity. **Brand Concept** The brand emphasizes authenticity, flavor, and style, utilizing naturally leavened dough and sustainable grains. With a minimalist yet striking identity, playful nuances, and strong visual contrasts, we transform bread into a declaration of freshness and enjoyment. **Problem Statement** Miche aimed to shake up the conventional bread market, making the everyday bread experience exciting, vibrant, and full of personality—something that appeals to cafés and restaurants seeking character in every slice. **Challenges** Integrating traditional artisanal methods with contemporary visual elements required a careful balance. The identity needed to be sleek, professional, and adaptable for digital platforms, packaging, and signage while preserving an authentic, handcrafted feel. **Our Insights** Consumers and chefs are in search of bread that marries tradition with excitement. Compelling branding, bold color contrasts, and whimsical symbols help Miche differentiate itself while emphasizing creativity and quality. **Final Outcome** Miche Bakery emerged as a trendsetter in Amsterdam’s cafes and shops, redefining norms with stylish, flavorful breads. Its daring design and genuine baking practices revitalized bread, making it feel contemporary, energetic, and inspiring new rituals among bread enthusiasts.

Developed color-driven, mood-based coffee branding

Koppico

Based in Bandung, Indonesia, Koppico represents coffee that resonates with your emotions. We created colors and words that correspond to various moods, such as tranquility or strength. Our efforts gave Koppico a unique appearance, allowing its coffee to feel personal and environmentally friendly, thereby enhancing the brand's connection with people. **Founder's Vision:** Koppico was established to elevate coffee drinking into a soulful ritual, transforming ordinary moments into significant experiences that align with life, respect nature, and stimulate the senses. **Brand Concept:** Koppico's branding focuses on visually appealing packaging and a dedication to sustainability. Each coffee variety—Latte, Mocha, Americano, and Classic—caters to specific moods, blending unique flavors and aromas with colors and storytelling to forge a personalized, uplifting connection. **Problem Statement:** Traditional coffee brands frequently neglect the emotional and experiential aspects of coffee. Koppico aimed to differentiate itself by turning each cup into a celebration of mood, lifestyle, and self-expression, while also maintaining ethical sourcing and environmental practices. **Challenges:** The primary challenge lay in harmonizing visual identity, mood-driven messaging, and eco-friendly practices into a unified experience across all products and formats. The packaging needed to convey both character and sustainability. **Our Insights:** Consumers appreciate coffee that reflects their mood, personality, and quest for quality. Designs that embody identity and flavor, paired with genuine sustainability, foster stronger customer loyalty and brand differentiation. **Final Outcome:** Koppico has cultivated a vibrant, soulful identity where every product embodies mood, flavor, and wellness. Its blend of customized coffee varieties, expressive design, and eco-conscious principles makes Koppico more than just a coffee brand; it transforms into a daily ritual for contemporary living.

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"Oblique Brand Lab delivers quality projects within budget and timeline expectations based on verified client feedback."

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Overview

About the Team

About the Team

Portfolio

Created bold visual identity for playful gelato

Crafted confident brand system for artisan bakery

Developed color-driven, mood-based coffee branding

Projects & Clients

Project Size & Rate