Nymblesmith

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Overview

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2010

Year Founded

ABOUT NYMBLESMITH

Nymblesmith

We create content that enables brands to clarify, structure, and bring their narratives to life, ultimately driving business growth. Our services include assisting with brand storytelling, content strategy development, content creation and writing, as well as offering premium writing services to both agencies and clients directly.

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2010

Year Founded

Services

Focus

Industries

Clients

Services Provided

33% Brand Identity Design

23% Content Marketing Strategy

10% Digital Strategy

20% Thought Leadership & Ghostwriting

14% Website Copywriting

About the Team

OUR STORY

Lyle Smith, born and raised in New Jersey, brings a rich and varied background to his work as founder of Nymblesmith, a consulting agency dedicated to helping small and mid-sized businesses articulate their stories to highlight their true value. With experience as a newspaper reporter, editor, marketing executive, agency creative director, and author, Lyle has spent over a decade guiding clients to sharpen their brand narratives. His belief in the importance of service roles shapes his empathetic approach to consulting. Now based in Boulder Valley, CO, he draws inspiration from his wife, Heather, a respected acupuncturist and fertility specialist, and his insightful son, Aiden. Lyle authored "Why Yellow Matters" and invites new clients to start conversations and explore collaboration possibilities.

Portfolio

Build a Center of Excellence

Deloitte

One of our key areas of expertise is developing keystone content for marketing platforms, often referred to as a Center of Excellence, Brand Newsroom, or Brand Forum. The premise behind these initiatives is straightforward: offer high-quality, free, downloadable content to attract traffic and interest, while crucially positioning the brand or its leader as a leading authority in their sector. Our goal is to establish a publishing wing for the brand that imparts credibility to the team. This could range from an enhanced blog site to a full-fledged publishing entity. This strategy works particularly well for businesses that require specialized knowledge or technical insight. The Request was to collaborate with one of the world's largest business consulting firms to develop a groundbreaking point of view (PoV) paper intended for publication on the client’s site as a downloadable PDF, accompanied by a supporting infographic. This was aimed at communicating their latest research regarding the influence of digital technology on the retail sector. The Work involved Nymble utilizing the client’s extensive data set of over 2 million data points to compose a nearly 8,000-word paper. We also served as the creative director for the design and production of the infographic and provided guidance on the PR strategy to enhance visibility for this innovative and industry-altering research. The Outcomes Following the paper's publication, it quickly became one of the firm's most prominent publications within the first 90 days. During this period, the paper and its related elements achieved: - 10,000 visits and 3,200 downloads - 60+ major media features, including coverage by The New York Times, The Washington Post, CNBC, and others - Over 100 million impressions on Twitter - 1.5 million impressions on LinkedIn More significantly, it generated $1.3 million in new billing and led to meetings with 15 distinct retail clients on the subject matter.

Using branded ebooks to boost industry expertise

Movable Ink

Nymblesmith developed a consistent flow of blog posts and a collection of ebooks for Movable Ink, aimed at generating leads for this vibrant email marketing company. The approach of encouraging users to share their contact details in return for complimentary content is a proven lead generation strategy that has remained effective for Movable Ink.

Turning email into sales

The Hartford

Auto Insurance for AARP and The Hartford The Challenge: Frustrated with the outcomes of its email lead generation initiative, The Hartford sought assistance from Nymble to devise a fresh creative approach and execute a joint program with AARP. The Strategy: Nymble implemented a three-phase program that engaged the customer list four times, delivering distinct creative content and messaging for each phase. The Outcome: Three original and reusable templates were designed for use across the three phases and beyond, aiming to enhance ROI. All templates and content were optimized according to creative best practices to ensure maximum effectiveness. Final Results: A 25-42% increase in click-through rates and a 34% rise in customers purchasing auto insurance.

2 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

"Nymblesmith delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet. Reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Brand Identity Design

Content Marketing Strategy

Digital Strategy

Thought Leadership & Ghostwriting

Website Copywriting

Locations

Headquarters

3625 Fodder Drive

Rockledge, Florida, United States 32955

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