Build a Center of Excellence
One of our key areas of expertise is developing keystone content for marketing platforms, often referred to as a Center of Excellence, Brand Newsroom, or Brand Forum. The premise behind these initiatives is straightforward: offer high-quality, free, downloadable content to attract traffic and interest, while crucially positioning the brand or its leader as a leading authority in their sector. Our goal is to establish a publishing wing for the brand that imparts credibility to the team. This could range from an enhanced blog site to a full-fledged publishing entity. This strategy works particularly well for businesses that require specialized knowledge or technical insight.
The Request was to collaborate with one of the world's largest business consulting firms to develop a groundbreaking point of view (PoV) paper intended for publication on the client’s site as a downloadable PDF, accompanied by a supporting infographic. This was aimed at communicating their latest research regarding the influence of digital technology on the retail sector.
The Work involved Nymble utilizing the client’s extensive data set of over 2 million data points to compose a nearly 8,000-word paper. We also served as the creative director for the design and production of the infographic and provided guidance on the PR strategy to enhance visibility for this innovative and industry-altering research.
The Outcomes Following the paper's publication, it quickly became one of the firm's most prominent publications within the first 90 days. During this period, the paper and its related elements achieved:
- 10,000 visits and 3,200 downloads
- 60+ major media features, including coverage by The New York Times, The Washington Post, CNBC, and others
- Over 100 million impressions on Twitter
- 1.5 million impressions on LinkedIn
More significantly, it generated $1.3 million in new billing and led to meetings with 15 distinct retail clients on the subject matter.