TNT: The Alienist Angel of Darkness
Through our collaborations, we created a unique fragrance with D.S. & Durga that encapsulated the aromas and spirit of late 1800s NYC with a contemporary flair. We also produced a customized podcast episode for Jensen & Holes: The Murder Squad and sponsored Instagram posts and stories on the @HistoryPhotographed account that showcased significant locations from each podcast episode. Additionally, our interactive team designed a Facebook Messenger Interrogation Experience, enabling audience members to engage in a one-on-one conversation with Sara Howard and connect with a historical criminal from early 20th-century New York based on their responses to the bot's prompts. The campaign culminated in a shareable gif that attracted more users to the digital experience. This effort led to significant social engagement, continuous interaction, media coverage, and increased listenership. NVE-owned TheFutureParty recruited five paid and 15 gifted influencers to promote the D.S. & Durga partnership on social platforms. Our experiential publicity team also reached out to 20 leading entertainment reporters to share the fragrance and secure earned media attention. The Jensen & Holes: The Murder Squad podcast has achieved over 275,000 downloads, with episode completion rates ranking in the top 1%. The @HistoryPhotographed posts received more than 170,000 likes and 5.7 million impressions. Moreover, the show was highlighted through multiple Instagram stories, reaching over 1 million accounts and garnering 1.1 million impressions.